Henkel-owned Hair Care Brand DevaCurl Launches New Dry Shampoo

DevaCurl, the Henkel-owned hair care brand, announced the launch of its latest dry shampoo Dry No-Poo.

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DevaCurl, the Henkel-owned hair care brand, announced the launch of its latest dry shampoo Dry No-Poo. The newly launched products can be purchased on their website now for $34, and will also be available on Amazon, ULTA Beauty, and ULTA.com.

DevaCurl claims that its latest dry shampoo, Dry No-Poo, is significant in curly hair care as it offers more than just oil absorption. The non-drying dual-use formula refreshes roots, enhances curl shape, adds texture, and boosts volume.

Dry No-Poo is different from traditional dry shampoos that can leave curls feeling dry and stripped. The product not only absorbs excess oil, impurities, and sweat but also hydrates and nourishes curls, maintaining their health and flexibility. Dry No-Poo is free from benzene and talc powder.

DevaCurl said Dry No-Poo's nozzle is unique in that it has two spraying options, which is a first for dry shampoos. The first option is designed to refresh roots, absorb oil, and add volume, while the second option revives the mid-lengths to ends of curls, enhancing their shape, texture, and body.

Siddeeqah Ra'oof, Director of Brand Education at DevaCurl said: “With Dry No-Poo, we've filled a white space that the curly community has been looking for since dry shampoos came onto the market. We developed the dual sprayer nozzle to cater to the specific needs of curly hair, ensuring that it remains refreshed and free from oil, while also offering the benefits of enhanced curl definition, increased volume, and reduced frizz.”