Henkel Launches SalonLab&Me
- Chaileedo Press
- Oct 9, 2022
- 2 min read
Henkel recently announced the launch of SalonLab&Me, a B2B2C ultra-personalized professional hair care brand that combines the expertise of hairdressers with digital experiences to further drive hair personalization.
SalonLab&Me, which focuses on ultra-personalized services, was jointly developed by Henkel Beauty Care, a Henkel business division, and Henkel dx, a digital division, according to the report. It combines salon hairdressing consultation and online shopping in order to form a new business-to-business-to-consumer (B2B2C) business model.
Henkel expressed that SalonLab&Me innovates the entire industry with its unique business model. The stylist will work with the client to fill out a user-friendly in-app questionnaire to get a detailed understanding of the client's current hair condition. After the hair has been evaluated, the stylist will analyze the hair's internal structure and hair color using the Schwarzkopf SalonLab smart analyzer. Once the analysis is complete, the client receives personalized product recommendations, which include a product package that matches their unique hair needs and contains a complete hair care collection. In addition, the product package can be further customized based on the customer's name, the color of choice, and the customer's preferred fragrance.
Henkel says SalonLab&Me is its first ultra-personalized and customized salon-exclusive hair care line. Upon completion of product customization, the process will be completely digital. Customers have their own personal SalonLab&Me account and can view their order history or repurchase items, as well as see personalized and professional articles recommended based on their hair type and the products they have selected.
SalonLab&Me links offline salons and customers through smart customization and online e-commerce, and the salon also receives a commission on each customer order after the customer purchases an item.
Michael Nilles, Henkel's Chief Digital and Information Officer, said the megatrend of personalization and data-driven innovation is rapidly evolving and Henkel is constantly updating its products, business models, and concepts to create meaningful and substantial experiences and innovations for customers. With the launch of SalonLab&Me, Henkel can support the professional hair care experience with its digital service platform.
Stuart Hamid, General Manager of Henkel Beauty & Care Professional in Germany, Austria, and Switzerland, also said that by creating SalonLab&Me as a brand, not only is the business of personalized hair care being innovated, but also the entire industry with its unique business model.
Commenti