Henkel Establishes Hairstyle Innovation Hub in Japan
- Chaileedo Press
- Mar 17, 2023
- 2 min read
Henkel said building J-beauty Innovation Hub is committed to focusing on the Japanese and Asian markets and developing personalised hairdressing and colouring products.
On March 16, the Henkel Group announced the opening of the J-beauty Innovation Hub in Tokyo, Japan. Henkel acquired Shiseido's professional hairdressing business in Asia Pacific in February last year. The establishment of J-beauty also marks a new milestone in the integration of Shiseido's hairdressing business into the Henkel Group.
According to reports, the J-beauty Innovation Hub covers an area of 1,400 square metres with a total investment of more than 400 million yen ($3 million). Henkel will use the experience of Schwarzkopf and Shiseido to work on the professional hairdressing business. It will provide solutions on hair colour, hair and scalp care, hair loss prevention, styling and perms.
The centre, staffed by 40 R&D experts, will significantly enhance Henkel's competence in new product development and ingredient formulation. It is also equipped with an R&D laboratory and a product evaluation studio, as well as a colour observation centre and a reaction observation centre.
Commenting on the establishment of the Innovation Hub, Henkel CEO Carsten Knobel said: "Asia is a very dynamic region with many new trends and innovative products being born in this market. Under this circumstance, the new Innovation Hub will help to accelerate effective innovation to strengthen the Henkel Group's hairdressing business in the important region of Japan."
Wolfgang Knig, Executive Vice President of Henkel Consumer Brands, also said that Japan is the world’s second-largest hairdressing market. The reason why J-beauty Innovation Hub chose the market is that it not only meets the needs of hairdressers and consumers, but also gives the Group a global ecosystem across North America, Europe and Asia for its professional hairdressing business.
According to the financial report, Henkel Group sales in 2022 totaled 22.4 billion euros ($23.8 billion), up 11.6% year on year. Its Beauty Care business posted full-year sales of 3.775 million euro ($4 million), up 2.6% year on year.
At the beginning of 2022, Henkel carried out a corporate divisional reorganization, combining the two consumer businesses Laundry & Home Care and Beauty Care into an integrated business unit called Henkel Consumer Brands. The business unit includes iconic brands such as Persil and Schwarzkopf as well as the successful hair salon business. It intended to create a multi-category platform for sales growth in 2022.
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