Harmay: "He-economy" is the New Point of Breakthrough
- Chaileedo Press
- Jan 30, 2023
- 3 min read
Updated: Feb 3, 2023
With the constant promotion of the concept of beauty and skincare, the male cosmetics market is growing gradually, with the male consumers' willingness to consume and their price acceptance increasing.
A year's plan starts with spring, and the industry changes at a fast clip. What new trends will emerge in 2023? Where do the new growth points lie in the market? Based on the upcoming 6th Chinese Cosmetics Trend Conference on February 13, CHAILEEDO interviews the founders and industry personages of 50 + well-known companies at home and abroad to get the cosmetics industry off to a flying start with a fresh view. CHAILEEDO invited Ian Xu, person in charge of Harmay's market and user operation, to share with us the cosmic trends in China.
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