Haa: First-tier and Second-tier International Brands Sink, Chinese Brand Grow Upward
- Chaileedo Press
- Jan 26, 2023
- 2 min read
Updated: Jan 27, 2023
Since experiencing the epidemic, consumers will be more cautious in the selection of cosmetics, and increasingly prefer to use clean beauty, with the kind of cosmetics that seem to be free of impurities and safer.
A year's plan starts with spring, and industry changes do not wait. In 2023, what new trends will emerge in the industry? Where are the new growth points in the market? Based on the upcoming 6th China Cosmetics Trend Conference on February 13, the column "Trend Talks" interviewed 50+ founders of famous companies and industry professionals from home and abroad to help open the door to the cosmetics industry with fresh perspectives. CHAILEEDO invited Haa co-founder Bai Xue, to share with us the cosmetic trends in China.
CHAILEEDO: What changes in the industry have impressed you in the past year?
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