H&M Beauty’s first Global Flagships will Open on 5th May

In 2023, H&M Beauty takes another step towards its vision to build the most fashionable beauty destination.

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The Swedish fashion retail giant released on its official website that the company’s first Global Flagships will Open on 5th May. The second store will open on 25th May in Oslo City.

H&M said “H&M Beauty takes another step towards its vision to build the most fashionable beauty destination in 2023. H&M Beauty invites customers to a brand-new and upgraded in-store experience By opening the doors to their first ever global flagships.” The stores will provide a wide selection of H&M beauty products under the Huda Beauty, WISHFUL, KAYALI, Smashbox, Anastasia Beverly Hills, KVD, Origins and Emma S brand.

The first beauty store will be in Oslo with a space of approximately 300 square metres and will be based within H&M with their own entrances and will offer H&M Beauty’s own label alongside over 80 external brands. Customers will be able to enjoy beauty bars, shop inspirational products and get help and advice from in store beauty advisers.

Inspiration for the store concept and design mixes cocktail bar and spa-like aesthetics, offering both a social scene as well as a self-care and wellness assortment.

H&M said the company has worked actively during the past few years to build its own beauty organisation and these flagship stores aim to sharpen its offer, meet customer demand, and create an elevated physical store experience.

“We are very happy that we can now offer our customers a well-curated beauty assortment that goes hand-in-hand with the fashion we offer. Our goal is to inspire every customer who enters a H&M store, or who shops online at hm.com, to leave with a complete look across fashion and beauty.” says Cathrine Wigzell, General Manager, H&M Beauty.