Guerlain Enters Prestige Hair Care Market

Guerlain, the LVHM-owned perfume, cosmetics, and skincare house, is set to expand its products line to prestige hair care by launching Abeille Royale Scalp and Hair Collection on 15 June.

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Guerlain, the perfume, cosmetics, and skincare brand owned by LVMH, is planning to expand its product line to high-end hair care. The brand will be launching its Abeille Royale Scalp and Hair Collection on June 15th.

The newly introduced collection is a branch of the Abeille Royale skincare line, owned by LVMH. It features hair care items that incorporate honey sourced from bees on Ouessant Island.

Among the products available are the Revitalizing and Fortifying Shampoo and the Repairing and Replumping Care Conditioner, priced at $82 each. Additionally, there is the Double D Radiance and Repair Hair Mask, which costs $93, and a Hair Care Brush priced at $169. The brush, developed in collaboration with Japan's S-Heart-S and inspired by shiatsu techniques, complements the hair care range.

The formulas of the Abeille Royale Scalp and Hair Collection incorporate the innovative Blackbee Honey Repair technology and are enriched with ingredients derived from natural sources, accounting for up to 95 percent of the composition. The products feature fragrances crafted by Thierry Wasser, who serves as Guerlain's in-house master perfumer.

Guerlain parent company LVMH stated in the 2022 annual report that Guerlain saw remarkable growth in the previous year, primarily driven by its successful performance in the fragrance sector. The L'Art et la Matière collection, which exemplifies the brand's expertise in high-end perfumery, expanded with the introduction of new fragrances.

The skincare segment also delivered strong results, with the Abeille Royale range receiving a revitalization through the relaunch of its renowned product, the Double R Renew & Repair Advanced Serum.

Source: WWD