Growth Rate of New Anti-hair Loss Cosmetics in China Slows Down
- Chaileedo Press
- May 2, 2023
- 2 min read
Many insiders have stated that the main reason for the small number of new anti-hair loss products is due to high barriers and strict regulation.
According to survey data from the National Health and Health Commission of China, the number of people with hair loss in China exceeds 250 million, with an average of 1 in 6 people experiencing hair loss. The 2022 Personal Care Trend Report released by JD Supermarket also shows that the sales volume of anti-hair loss shampoo and hair care products has increased by more than 80%. The ‘baldness’ crisis is sweeping young people, and anti-hair loss and hair growth have become popular demands, driving the prosperity of the anti-hair loss market.
A research report from GUOSHENG SECURITIES pointed out that the current industry scale of the domestic anti-hair loss and hair growth industry is around 11.4 billion yuan ($1.64 billion). Even so, the registration volume of anti-hair loss cosmetics has not increased with the surge in market demand.”
Since 2022, there have been only 17 new anti-hair loss products in China, including both domestic and imported products, covering two categories of shampoo and essence. In terms of brands, only Adolfo and RYOE have a certain market reputation among these new products. In addition, CHAILEEDO has consulted the Product Formula Ingredients and Purpose of Use of all anti-hair loss new products published since 2022 and found that all domestic anti-hair loss products use Platycladus orientalis leaf extract as the anti-hair loss agent. The anti-hair loss ingredients added to the two imported anti-hair loss products are Achyranthes bidentata root extract and ginseng root extract.
Consumer demand remains high and the market potential is obvious. Why are there so few new anti-hair loss products? Many insiders have stated that the main reason for the small number of new anti-hair loss products is due to high barriers and strict regulation.
From the perspective of regulatory regulations, before 2021, the industry implemented the Regulations Concerning the Hygiene Supervision over Cosmetics (hereinafter referred to as the Old Regulations), in which hair growth belongs to special-purpose cosmetics. The Cosmetic Supervision and Administration Regulation (hereinafter referred to as the New Regulations) implemented from January 1, 2021 also included ‘anti-hair loss’ in special cosmetics, and anti-hair loss is still one of the efficacy claims that must undergo human efficacy evaluation tests.
It is not difficult to see that whether it is the old regulations or the new regulations, anti-hair loss and hair growth products belong to special cosmetics with greater difficulty in obtaining approval. Shu Tingting, general manager of ZMUNI, also told CHAILEEDO that there have always been relatively few registration certificates for anti-hair loss products, and even before the new regulations, few hair growth products could be registered.
Overall, the new regulations have strictly distinguished and managed anti-hair loss and hair growth, and the efficacy claims of anti-hair loss must also be well-founded. This has also triggered a new round of market reshuffle, and the anti-hair loss and even the entire shampoo and hair care market will usher in new changes.
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