Givaudan Launches New Vegan Cosmetics Pigments
- Chaileedo Press
- Sep 22, 2022
- 2 min read
Recently, Swiss fragrance giant Givaudan announced on its website the launch of its new vegan purple cosmetic pigment New Purple 2364.
New Purple 2364 is mainly derived from Raphanus Sativus L. This pigment is part of the same family of natural pigments as New Red 1805, which was launched by Givaudan in 2020.
Considered by Pantone® as the 2022 Color of the Year, purple has become one of the hottest shades in makeup formulations and one of the most flattering for all skin tones, Givaudan claimed. Purple has long been seen as a color that represents elegance, awareness, and strength in different cultures, including China. Data from the Givaudan survey showed that 88% of respondents thought New Purple 2364 was a color with a sense of style, and 84% thought it would go well with their skin tone.
The pigment is described as 100% vegan and natural ingredients, certified by ID Pack. New Purple 2364 has now passed performance tests and when its concentration is 10%, it shows excellent stability to temperature exposure and light radiation. Clinical evaluations on three different skin tones (African, Asian, and Caucasian) have also shown significant results when applied to the lips, eyelids, and nails. Its color is vibrant, intense, and uniform.
Moreover, it said that in keeping with the multifunctional trend, the new New Purple 2364 also provides antioxidant, anti-glycation, and anti-hyaluronidase protection for skin and nails. It can be used in makeup formulations, waterless makeup, lipsticks, lip care products, eye shadows, nail polish, nail care products, soaps, and more.
The same series New Red 1805 that was available in 2020 was also made from Raphanus Sativus L. This radish is produced in Yunnan Province China, hence the collaboration between Givaudan and the Farmers' Cooperatives in Yunnan Province. New Red 1805 is said to have been developed for natural color cosmetics, especially lipsticks. It also has antioxidant properties that protect the skin of the lips from free radical damage.
According to Grand View Research, the world market for vegan cosmetics is growing at an average annual rate of 6.3% and is expected to reach $20.8 billion by 2025. Thanks to the "millennial generation's" concern for the global environment, vegan, green, and other environmentally friendly, sustainable beauty is increasingly becoming the future trend of cosmetics.
Comments