Fresh Got Negative Reviews with Bugs in its Toner
- Chaileedo Press
- Nov 5, 2022
- 3 min read
On November 4, the heated topic of "Fresh moisturizing lotion with a bug" rushed into the list of Weibo trends, triggering a hot debate.
It is understood that a netizen posted a note on the Chinese social platform Xiaohongshu that there was a worm in the Fresh Rose Deep Hydration Facial Toner she bought during the Chinese Double 11 Shopping Festival on one of the leading Chinese shopping platform Tmall.
In fact, this is not the first time that Fresh has flopped during the same shopping festival. The repeated flop of its product has reflected the brand has flaws in the production process and product quality.
As a high-end skincare brand of LVMH group, Fresh has a good beginning during the Double 11 Shopping Festival this year. According to the latest news released by Tmall Beauty, Fresh ranked the 20th in the beauty and skincare full-cycle brand performance list on Tmall(Note: the caliber of data statistics for October 31, 20:00 - November 3, 24:00 turnover). However, this flop may cast a shadow on the subsequent performance of Fresh.
Searching on the internet, CHAILEEDO found that a netizen posted a note with pictures on the Xiaohongshu platform on November 4, claiming that she purchased the Fresh Rose Gift Set, originally priced at 1120 yuan, from the official flagship store of Fresh on Tmall during the Tmall Chinese Double 11 Shopping Festival with a discount price of 491.96 yuan, which included Fresh Rose Deep Hydration Facial Toner in question.
The netizen claimed that just after unpacking the gift box and before opening the cap, she found a thumb-sized, intact bug inside the bottle of that toner, soaked at the bottom of the bottle. The netizen also showed a screenshot of the consultation with customer service from the official flagship store of Fresh on Tmall after he found that. The customer service staff said that the issue had been reported.
After the incident spread out, some media called Fresh customer service personnel, the Fresh said that the product from the regular channels is genuine. This product the netizen bought is unexpected. There is no precedent before. Netizens can apply for a 7-day no-reason return on Tmall. If compensation is requested, it needs to be handled after feedback to the company.
Up to now, the official Fresh has not made a public response on the matter. Today, CHAILEEDO tried to contact Fresh China for details of the matter according to the public phone number on the official website of Fresh China, but no reply was received as of press time.
"There is bug in the bottle, which can be divided into two situations. First, they are brought in by the production environment, which factory fail to guarantee quality of product. Second, they are brought in by the rose, especially the real flower. It is difficult to avoid bugs and eggs in the rose. I think it is normal to have a few bottles occasionally, or the proportion is controlled within a certain range." said the production director of a cosmetics company in Guangdong.
An industry insider who has been engaged in cosmetics production for more than 10 years told CHAILEEDO that it is generally easy to mix in bugs when cosmetic ingredients or creams are made, but the bugs may all be broken during this process. However, if the bugs fall in during the packaging process, the bugs will exist more intact. In addition, if the pests of the product production environment is not well controlled, it is also easy to let the worms mix in. "However, as intact as the bugs are, the quality control has problem." He said.
In general, product quality is the lifeline of the brand, but also the foundation of the brand in the market. The presence of bugs in cosmetics will undoubtedly damage the image of the brand. Therefore, how to do a good job of product quality control is the major cosmetic brands must pay attention to.
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