French Cosmetics EDB Targets 60% Growth in H1 in Chinese Cosmetics Group S'Young
- Chaileedo Press
- Jul 31, 2023
- 2 min read
The company also plans to continue to expand its business in high-end channels around the world, such as super five-star hotels and large department stores.
Today, S’Young released a record sheet of investor relations activities, in which the company answered in detail the situation of the company's overseas brands and the future deployment of the overseas market.
It is reported that S’Young is a company dedicated to introducing overseas niche brands into the Chinese market. Over the past few years, the company has invested a lot of money and time in opening stores, market communication, branding to general trade filing of products. However, after these years of development, the company has completed the groundwork for many brands, and by the second half of this year, many brands will complete the general trade filing one after another, and the company's entire performance will be well released.
At the same time, the company's agency brand structure is also changing. In the past the company highly relied on Johnson & Johnson, but now the company has access to a large number of overseas niche brands. The revenue contribution of these brands and the structure of the continued change. As a result, the contribution of the entire S’Young operating structure will also change relatively significantly.
Among them, EDB, as one of the brands represented by S’Young, has a very rich product line globally, including the Ultra Facial, Essence Water, Perfume, Fragrance, Extreme Line Series, and Massage Cream others. In addition, EDB also has the just-launched Sakura line, which is performing well in the Japanese market and is a line created by the founder for young people.
At the beginning of this year, EDB's growth target was 60%, and the company's management believes that the first half of the year has been very bright, and the company will prepare to do some work for the development of the entire EDB for next year and the year after. This includes attending the Global Duty Free Channel Conference in France and preparing for the Olympic Games next year. In addition, the company also plans to continue to expand its business in high-end channels around the world, such as super five-star hotels and large department stores.
Overall, the business model and agency brand structure of S’Young is changing. The company is constantly expanding into new markets and channels. EDB, as one of the company's agency brands, is also actively developing, and it is expected to continue to maintain a good growth momentum in the future.
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