Following Dior, Chanel is Opening Another Store in China!
- Chaileedo Press
- May 16, 2023
- 2 min read
Updated: May 17, 2023
French luxury brand Chanel has officially set up a store in Zhengzhou's David Plaza, which was previously the location of Max Mara and Dolce & Gabbana stores.
French luxury brand Chanel has officially set up a store in Zhengzhou's Dennis David City, which was previously the location of Max Mara and Dolce & Gabbana stores. According to a local commercial real estate blogger on Xiaohongshu, the store covers an area of 840 square meters and is scheduled to open in December 2023.
This will be the first Chanel store in Central China. Coincidentally, another French luxury brand, Dior, has also recently entered Dennis David City. Their store also covers over 800 square meters and is expected to open at the end of May, becoming Dior's first store in Henan. This is just one of the recent luxury brands to open their first stores in Zhengzhou or other cities in the region. In December 2022, luxury jewelry brand Van Cleef & Arpels opened a store in Dennis David City. In March, Hermes opened their first store in Henan in the same mall. According to a previous report by Interface Fashion, some customers waited outside the store for up to four hours on the opening day, and almost all products were sold out.
In the past, Zhengzhou was not the first choice for luxury brands to expand beyond first-tier cities. Many brands tend to choose eastern cities such as Hangzhou and Nanjing after opening stores in Beijing, Shanghai, Guangzhou, and Shenzhen. With changes in development policies and consumer preferences, western cities such as Xi'an and Chengdu have become the preferred locations for expansion.
Luxury brands have not ignored the Central China market, with Louis Vuitton opening stores in Changsha, Wuhan, and Zhengzhou early on. The Changsha IFS, developed by K11, is one of the largest high-end commercial projects in Central China. When it opened in 2018, it introduced many brands' first stores in Hunan, including Hermes.
However, in terms of the richness of brand offerings, Central China may have gathered several leading luxury brands, but it is still not the preferred region for small and medium-sized brands as well as designer brands to expand. For quite some time, high-end shopping centers in Central China were operated by local developers and lacked vitality, despite the growing sales performance of luxury goods.
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