Florasis Sister Brand OGP Aims at 100 Billion Anti aging Market
- Chaileedo Press
- May 24, 2022
- 3 min read
On May 23rd, BST, China's high-end technology anti-aging brand OGP officially announced that Chinese actress Zhang Junning was the spokesperson for its cosmetic instrument, and its smart RF instrument also started its expansion.
Founded in 2016, OGP (Osmosis,Growth,Purity) is the first technology skincare brand of Yige Group, the parent company of Florasis, a typical oriental makeup brand. At present, OGP has two major product line categories. One is a beauty instrument, including a smart radio frequency instrument, skin shaping instrument, skin measuring magic mirror, etc.; the other is skin care products, including copper peptide patch mask, essence water, etc.
At present, its four types of cosmetic instruments are priced at $85 - $45,000 in the official flagship store of Tmall, China's mainstream e-commerce platform; In terms of skin care products, OGP has launched a number of major retinol and peptide repair and anti-aging products, with prices ranging from $25 to $112.
It is reported that the smart radio frequency instrument promoted by Zhang Junning this time is the star product of the OGP beauty instrument product line. This beauty instrument integrates three mainstream modes: RF, OEMS microcurrent, and LED red and blue light, which can meet the skin care needs of consumers for "anti-aging, firming and calming".
It is worth mentioning that the efficacy of the OGP smart radio frequency instrument has been certified by the cosmetic evaluation center of China's Grade-A tertiary hospital. The clinical trial data showed that after the test volunteers used the OGP smart radio frequency instrument for 8 consecutive weeks, the facial sagging was improved by 43.9%, the crow's feet were improved by 32.14%, the nasolabial folds were improved by 25%, and various aging marks such as under-eye wrinkles and forehead wrinkles were significantly improved to varying degrees.
OGP will also launch the revitalizing new essence gel to match its smart radio frequency instrument, to truly achieve a fairly better skin care effect.
According to reports, OGP's instrument R&D team and skin care product R&D team are not completely independent. Instead, they work together on overall research and development and cooperate with each other in the development of R&D concepts, efficacy testing, and other development links to provide consumers with instruments as well as skin care, from the inside-out layered anti-aging program. The head of OGP brand operations said: "We are not selling beauty devices or skin care products, we are providing anti-aging solutions."
The OGP Science and Technology Innovation Center is located in Xi'an and Hangzhou. The first phase of the Hangzhou Headquarters Science and Technology Innovation Center was completed and put into use in August last year. OGP's parent company Yige Group has a total area of 6,000 square meters of scientific research and innovation platforms, including the cosmetics science and innovation center, industrial design and Research Center, vision and space innovation center, etc.
In September 2021, OGP and Beijing Technology and Business University established a joint laboratory for Chinese women's skin health and precision skin care. The two sides will jointly study the skin aging mechanism of Chinese women of different ages and skin types. In the same year, it cooperated with The Institute of Medicinal Plant Development, and started a research project on the development of skin anti-aging functional ingredients, focusing on characteristic plants with skin anti-aging effects, to carry out investigation and analysis of plant resources, research on purification of functional ingredients, and the application basis of functional ingredients.
OGP has also reached strategic cooperation with the top well-known raw materials and technical service teams recognized by the beauty industry in the world, such as Royal DSM, Croda, Merck, Evonik, Lubrizol, Ashland, and AP, so as to give priority to obtaining the global advanced technology and raw materials.
According to statistics, as of February 2022, OGP has applied for more than 100 patents, including 45 invention patents and 51 utility model patents.
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