Firmenich Teamed up with HARMAY to Incubate Future Brands

Swiss perfume and fragrance supplier Firmenich is planning to reach out to the Chinese market with a new partnership with Chinese beauty retailer HARMAY.

---

Recently, Swiss perfume and fragrance supplier Firmenich is planning to reach out to the Chinese market with a new partnership with Chinese beauty retailer HARMAY.

Jason Ju, co-founder of HARMAY, said that China is expected to become the new frontier of the global boutique fragrance market with many local brands emerging and a significant increase in consumers especially among Generation Z. Ju said that the partnership with Firmenich hopes to inspire greater innovation and creativity in the industry.

Olivier Viejo, Head of Fine Fragrances, Firmenich China, said he is joining forces with HARMAY to incubate future brands integrating their capabilities in consumer insights, digitalization, creativity and the art of perfumery to enter and develop the fine fragrance industry in China and across the world.

It is reported that HARMAY, founded in 2008, is a new generation of retail brands in China, selling brands including both top international beauty brands such as LA MER, SK-II, Chanel and Kiehl's, as well as some exclusive and niche brands such as Balmain Hair, TANGENT GC and ICONIC LONDON. Previously, HARMAY also acquired Kevyn Aucoin, an American professional color cosmetics brand.

Firmenich is one of the world's largest companies engaged in the research and production of fragrance ingredients and established a fragrance studio in China in 2019 to provide a premium fragrance experience to its customers.