Estée Lauder-owned Bumble and Bumble Launches New Seaweed Hair Care Collection

Bumble and Bumble, the Estée Lauder-owned hair care brand, has launched a new vegan collection called Bb. Seaweed, featuring ingredients such as Pacific Sea kelp, royal sugar kelp, and green microalgae.

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Bumble and Bumble, the hair care brand, which is owned by Estée Lauder, has launched a new vegan collection called Bb. Seaweed, featuring ingredients such as Pacific Sea kelp, royal sugar kelp, and green microalgae.

The Bb. Seaweed collection is made using 93% or more naturally derived ingredients and comes in 100% recycled packaging. The product claims to promote a healthy and balanced scalp.

The newly launched hair care collection includes four products. Seaweed Whipped Scalp Scrub, which is gentle on the scalp yet powered to purify, this whipped, airy scrub clears the way for a healthy-looking, balanced, hair and scalp. Seaweed Shampoo is Gentle, lightweight cleanser that refreshes hair and helps balance scalp moisture. Seaweed Conditioner Lightweight conditioner hydrates hair and helps balance scalp moisture. Seaweed Air Dry Cream, which can instantly give hair 2x frizz reduction that lasts all day vs untreated hair, and all-day hold + hydration.

senior VP and global manager Corey Reese said: “Seaweed was our first-ever duo of Shampoo and Conditioner. The newly expanded Bb. Seaweed Collection has been mindfully crafted with naturally delivered formulas, plus new care and styling innovations that our pros have curated and tested to deliver effortless, luminous styles for all hair types.”

Customers can purchase the Bb. Seaweed Collection at Ulta and Sephora stores, as well as online at bumbleandbumble.com and through Bumble and Bumble salons.