Estee Lauder Unveils Voice-Enabled Makeup Assistant App
- Chaileedo Press
- Jan 12, 2023
- 2 min read
On January 11, Estée Lauder Companies announced the launch of its Voice-Enabled Makeup Assistant (VMA) app, a first-of-its-kind artificial intelligence mobile application designed to help visually impaired users apply makeup more easily and confidently.
Estée Lauder Companies said the goal of launching VMA is to support the visually impaired community by furthering self-expression and self-empowerment through a relationship with cosmetics.
In the UK alone, the National Health Service (NHS) estimates that more than two million people suffer from vision loss. Estée Lauder has developed this application while connecting with visually impaired consumers who need a technology that allows them to apply makeup with greater independence and confidence. The VMA will continue to be optimized and improved in the coming months.
The VMA's groundbreaking smart mirror technology is powered by Estée Lauder's augmented reality and artificial intelligence capabilities and was developed using machine learning. The VMA uses voice command technology to assist users with makeup application. The users receive audio feedback and prompts about whether lipstick, eyeshadow or foundation is applied evenly. Through artificial intelligence technology, the VMA recognizes the makeup on the user's face and assesses the evenness and boundaries of application and coverage, while the VMA identifies any areas of the face that may need more accurate application and describes in an audible manner the areas that may need retouching.
“We are committed to building innovative technology solutions that make beauty truly inclusive to everyone. We are thrilled to bring the experience of independently applying makeup to the millions of people that are visually impaired,” said Michael Smith, Chief Information Officer, The Estée Lauder Companies.
Monica Rastogi, Executive Director, Corporate Cultural Relevancy and Inclusion and Diversity, The Estée Lauder Companies UK & Ireland said “The launch of our Voice-Enabled Makeup Assistant is an important step in our journey towards makeup accessibility for all by removing barriers to engaging with beauty products and services.”
The VMA app will be available through the Apple App Store and esteelauder.co.uk in the U.K. The Estée Lauder brand in the U.K. will be the first to adopt and roll out the technology. Estée Lauder aims to launch on the Google Play Store within the year and in other Estée Lauder brands and markets in the near future.
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