Estee Lauder unveils new R & D center in China
- Chaileedo Press
- Dec 15, 2022
- 2 min read
Estee Lauder recently revealed its first male skincare lab in China, focussing on scientific study, product development, and packaging design for male cosmetics.
(Credit: Estee Lauder)
On December 15, Estee Lauder China Innovation and Research Center was officially opened in Shanghai. The R&D center will focus on Chinese consumers and respond to local needs by conceiving, evaluating, formulating, and developing new products in a variety of areas including skincare, color cosmetics, fragrance, and hair care.
Fabrizio Freda, President, and CEO of Estee Lauder Group, said, "We will strengthen our ties with Chinese consumers through this first-class R&D center. Driven by innovation and balanced with sustainable development, we will contribute to China's goal of achieving high-quality development."
The R&D center covers an area of 12000 square meters, with advanced formula and clinical laboratories, shared space, interactive testing devices, packaging model studios, pilot workshops, etc., accelerating the realization of consumer insight to commercialization. The R&D center also has a special live broadcast room and experience center, so that Chinese consumers have the opportunity to participate in the co-creation of new products on-site.
"As Estee Lauder Group has entered the Chinese mainland market for nearly 30 years, we continue to deepen our long-term commitment to the Chinese market." William Lauder, Executive Chairman of Estee Lauder Group, said, "We will continue to build a local talent team and cultivate a new generation of makeup scientists for China and the world."
Estee Lauder plans to spearhead innovative research on Chinese and Asian skin characteristics in several sub-categories and product lines related to Asia. The R&D center will set up a Men's Skin Care Research Center to focus on scientific research, product and packaging innovation of men's skin care products, and clinical testing for Chinese male consumers.
In addition, the R&D Center will soon be the Estee Lauder Group's first facility to achieve dual LEED and WELL Platinum certification, demonstrating the Group's commitment to sustainability. In this new R&D center, the Estee Lauder Group will focus on innovations in green chemistry, responsible sourcing, and sustainable packaging.
"The increasing innovation and R&D capability will bring more new products that meet their needs, expectations, and aesthetics to Chinese consumers, and inject new vitality into the sustainable development of China's business." Said Fan Jiayu, president and CEO of Estee Lauder Group in China.
Source: Estee Lauder
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