Estee Lauder Participates in CIIE for 4 Consecutive Years
- Chaileedo Press
- Oct 27, 2022
- 2 min read
The 5th China International Import Expo(CIIE) will be held in Shanghai from November 5 to 10. As an exhibitor for three consecutive years, Estée Lauder Company will also participate in 5th CIIE for the fourth time this year. And this time, Estée Lauder Company said that it will practice its commitment to beauty with action in this year’s CIIE.
Looking back at Estee Lauder's history at the CIIE, in 2019, Estee Lauder Company made its debut at the CIIE with its brand Aveda, and recently officially entered mainland China with its first offline store opening in Shanghai in August.
At the second CIIE, Estée Lauder Company's two luxury fragrance brands Kilian and Frederick Malle made their debut and opened their first store in China in Shanghai in June 2020.
In last year's Fair, Estee Lauder Company brought its 14 brands sold in China, and some hair care, skincare and color cosmetics brands that have not yet entered the Chinese market, such as AVEDA, TIGATINE, LE LABO and Too Faced, to the Consumer Products Pavilion. The Estee Lauder Company showcased a number of handheld skin testing instruments at last year's CIIE, such as the Vapometer Transepidermal Moisture Loss Tester, which deciphers the skin barrier function and helps consumers to better select skincare products. and strength of skin care products, etc.
In August, Estée Lauder Company reported fiscal year 2022 figures, with net sales for the fiscal year ending June 30, 2022, up 9 percent to $17.74 billion and net income down 16.7 percent to $2.39 billion. Sales growth was driven by the Americas and Europe, Middle East and Africa ("EMEA") regions, with growth rates of 22% and 11% in the Americas and EMEA regions, respectively, and a 1% decline in Asia Pacific, as stated by Estée Lauder Company President and CEO Fabrizio Freda in a public statement The Asia-Pacific region has been under "significant pressure" from the epidemic. The company's skincare, cosmetics, fragrance and hair care divisions grew 4%, 11%, 30% and 11% respectively, driven by brands such as La Mer, M-A-C and Jo Malone London.
The Estée Lauder Company remains confident in China despite the poor performance in 2022. Estée Lauder's President and CEO said just last year at the CIIE that Estée Lauder Company is honored to participate in the CIIE for the third consecutive year. This year marks the 75th anniversary of the Estée Lauder Company and nearly 30 years in China. China has always been one of our most important markets throughout its development, and its importance is growing every day. China is one of the most exciting high-end beauty markets in the world and our commitment to China is long and strong. China is the Estée Lauder Company's largest international market and is also critical to the global supply chain for product packaging and ingredient sourcing."
Estée Lauder said that in the future, the Estée Lauder Group will also continue to introduce world-renowned brands and quality products to provide Chinese consumers with more choices.
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