Estee Lauder & L’Oreal & Unilever to Appear in the CIIE

The 5th China International Import Expo（CIIE） will be held at the National Exhibition and Convention Center (NECC) Shanghai from November 5 to 10, 2022. It is reported that L'Oreal Group, Estee Lauder Group, Unilever, and others will be present at the 2022 CIIE.

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The CIIE is the world's first import-themed national exhibition, with the number of exhibitors remaining at around 3,000. In the past five years, the CIIE has been successfully held for four consecutive sessions, with exhibitors releasing more than 1,500 new products, technologies, and services. The cumulative turnover of the first four sessions of the CIIE has increased year after year from $57.83 billion to $71.13 billion, and $72.62 billion to $78.42 billion. A total cumulative turnover was more than $270 billion.

This year, among the exhibitors of CIIE, the world's top 500 and industry-leading enterprises amounted to more than 280, and the second cooperation rate reached 80%+. The three giants of global high-end fashion, the top ten medical equipment companies, the top ten pharmaceutical companies, and the top ten vehicle companies all exhibited, and 40 countries along the "Belt and Road" and 13 RCEP member countries had exhibitors. Nearly 600 trade missions under 39 government trade missions and nearly 100 trade missions under four industry trade missions will form a group to participate.

This year, the beauty and daily necessities zone under the consumer goods section is planned to have three core categories, namely "facial care and color cosmetics", "body care and daily necessities" and "professional beauty". This year, the zone will focus on "beauty technology", "green low-carbon" and other industry hot topics to carry out a series of thematic activities.

According to the official website of the CIIE, the Consumer Goods section will strongly recommend overseas small and medium-sized enterprises and emerging brands to exhibit. In addition to the world's top 500 and leading cosmetic industry companies, many high-quality niche brands are also highlighted in the section. From mass skincare products to professional color cosmetics, from body care to niche bath balls, global goodies can be found in this section. At the CIIE, buyers and consumers from all over the world will be able to see the debut of beauty products.

The last CIIE had a total exhibition area of 366,000 square meters, with nearly 3,000 exhibitors from 127 countries and regions during the six-day exhibition period. Beiersdorf, KOSÉ, and COTY made their debut in the fourth edition of the CIIE. For Chinese companies, USHOPAL, the new Chinese luxury beauty brand group, and YASTEN, the parent company of Perfect Diary, also made their debut at the CIIE. In addition, exhibitors also included: L'Oreal, Procter & Gamble, Unilever, Estée Lauder, Shiseido, Kao, Johnson & Johnson, Amore Pacific, and many other companies that have participated several times.

What “Innovation and Technology” will these companies show in the CIIE?

In last year's CIIE, Estee Lauder Company brought its 14 brands sold in China and some hair care, skincare, and color cosmetics brands that have not yet entered the Chinese market, such as AVEDA, Dr. Jart+, LE LABO, and Too Faced, to the Consumer Products section. In April, Estée Lauder's Vice President of Public Affairs, Liu Wei, said that this year's zone would reproduce several new product debuts and world premieres. With more products integrating cutting-edge technology and the latest concept of green, Estee Lauder would bring a better experience for exhibitors and visitors.

The CIIE has become the first choice for L'Oreal's annual debut of the latest beauty technology achievements. This year, L'Oreal will bring an unprecedented matrix of "five" new exhibits - new brands, new products, new technologies, new ideas, and new projects, including the handheld hair coloring device, dual optical facial tightening device, and many other new exhibits. This will showcase technology-enabled beauty and bring a multi-dimensional upgraded beauty experience to Chinese consumers.

According to Unilever's WeChat Official Account, Unilever will bring more than 20 best-selling brands and hundreds of products in China and internationally to the CIIE, including AHC, Vaseline, Dove, and brands that have participated for five years, such as Tunemakers and Olly. And, Unilever continues the sustainable environmental concept from last year. This year, it will set up a sustainable zone, where exhibitors can experience recycling waste bottles, aiming to create a sustainable life. It is worth mentioning that this year is the 100th year of Unilever's investment in China, and Unilever will also set up a special time tunnel display area in the pavilion to showcase the 100 years of promoting China's daily chemical industry.

In recent years, China's cosmetics market has grown rapidly. 2021 data shows that China ranks second in terms of market size at $81.1 billion, or 15.5 percent, making it the second-largest consumer of cosmetics in the world. Speaker of the Ministry of Commerce of The People’s Republic of China Shu Yuting said that as the world's first major international exhibition with the theme of import, the CIIE will continue to play a prominent role in international procurement, investment promotion, people-to-people exchanges, and open cooperation, and its comprehensive effect is expanding.