Elizabeth Arden Teamed up with Obsess to Launch First Virtual Store
- Chaileedo Press
- May 17, 2023
- 2 min read
Updated: Jun 5, 2023
Elizabeth Arden, a beauty brand known for its innovative approach to beauty, has unveiled its inaugural immersive virtual store. This unique shopping experience was developed in collaboration with Obsess, a leading experiential e-commerce platform.
Elizabeth Arden, the Revlon-owned beauty brand, has launched a virtual store in collaboration with experiential e-commerce platform Obsess, that allows customers to browse, play games, and make purchases.
The Elizabeth Arden virtual store provides an interactive experience that showcases the brand's history through engaging content and images that highlight the story of its trailblazing female founder, her contributions to the beauty industry, and the brand's evolution over time.
In the virtual spa room, visitors can participate in quizzes and gaming activities that aim to educate them about Elizabeth Arden's skincare products and help them find the best regimen for their skin type. Additionally, shoppers can play games and explore the newest product launches, such as the Advanced Light Ceramide Capsules, which are prominently featured in the store's ceramide product section.
“Elizabeth Arden has been a leading beauty industry innovator for the past 120 years and we are thrilled to launch our first metaverse shopping experience in partnership with Obsess,” said Martine Williamson, Global Chief Marketing Officer. “We are truly operating as an omnichannel business to evolve our customer experience and engage a whole new generation of shoppers about our products and legacy through digital storytelling.”
Obsess is a leading experiential e-commerce platform that allows retailers to build immersive, branded, and discovery-focused virtual stores on their websites. The company's goal is to revolutionize the traditional e-commerce shopping interface by transforming it into a dynamic, interactive, gamified, social, and highly engaging experience. Obsess is headquartered in New York City and has offices in Europe and Asia.
“We are honored to work with Elizabeth Arden to bring the brand’s cult products and inspiring heritage to life through an immersive virtual shopping experience for the first time,” said Neha Singh, Founder, and CEO of Obsess. “This virtual store experience will delight the brand’s customers with one-of-a-kind interactive content and provide new ways for shoppers to discover, learn about, and shop for Elizabeth Arden’s industry-leading skincare, makeup and fragrances.”
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