Efficacy Cosmetics Remains the Main Trend

Efficacy is the buzzword in China's cosmetics industry. If you want to win in the future, you have to win in efficacy.

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In recent years, the most important trend in China's cosmetic industry is efficacy. If you want to win in the future, you have to win in efficacy. 2022 5th CHAILEEDO Conference on China’s Cosmetic Trends, hosted by CHAILEEDO, was held in Hangzhou, China on September 22nd.

Efficacy-based skincare generally refers to products that can address certain skin problems in a targeted, safe and effective manner through scientific ingredients and formulations. According to Frost & Sullivan, the market size of efficacy skincare in China reached 56.7 billion yuan(about $8 billion) in 2021 and will continue to expand. It is expected to reach 175.7 billion yuan(about $24.7 billion) by 2025. Based on this, CHAILEEDO interviewed Chinese cosmetic industry players on site of this conference to share their views on future efficacy trends.

The general manager of the natural plant-based skincare company NAFUTURE said that in the future, efficacy trends will go in three directions: anti-aging, sensitive skin repair and whitening. In terms of anti-aging, companies need to combine the current new ingredients and new technologies to achieve. The second is sensitive-skin repair. Although China's sensitive skin market has the successful brand Winona. But in terms of feel and effect of skin, there can still be some segmented demand. The third is whitening. How to find safe and effective ingredients for cosmetics companies is also a very important direction.

And while pursuing efficacy, safety is also an aspect that companies need to pay attention to. According to the Chinese director of Symrise's cosmetic Ingredients department, Lao Shuquan, the misuse of efficacy ingredients can create safety problems. Efficacy and safety is a double-edged sword. Safety is the biggest efficacy. It is meaningless to talk about any efficacy away from safety.

Regarding the trend of efficacy skincare, cosmetic OEM/ODM also has its own views. Cosmetics ODM/OEM manufacturing factory OLEHANA Yang Zhao said that companies should think about the future direction of efficacy skincare after the end of the window period. In the consumer market now, consumers have been slowly cultivating their own system for efficacy. What companies need to do is to think about the next step in the competition to create their own advantages. Yang Zhao also believes that the route of strong combination of beauty device and skin care products is sustainable.

The conference brought together big names in China's cosmetic industry to discuss the future trend of efficacy skincare in depth. It is believed that in the future, the efficacy skincare market will be more mature and better serve consumers.