Double Cabin Shampoo from True Flower Brand Kustie Spreads in China

Chaileedo Press
Jun 20, 2022
4 min read

Abstract: The first real flower double-cabin shampoo of Chinese personal care brand Kustie, which features true flower petal body wash, was landed in 4000+ Watsons stores across China recently, which is also the first time the double cabin locking fresh packaging design is applied to the shampoo category.

The new double cabin shampoo debuted with 5 single products, which have the effects of oil control, anti-dandruff, and smoothing respectively. According to Kustie's research, the natural ingredients and most of the active ingredients of floral extracts tend to reduce their activity under normal conditions and need to be protected from light, oxygen and separate packaging to preserve their activity and performance. According to CHAILEEDO, based on that characteristic, the shampoo launched by Kustie has divided into two materials which are stored in separate compartments with a customized double compartment lock design and ten safety locks. The product is divided into an inner compartment and an outer compartment. The inner compartment is milky white and contains more than 10 active ingredients for repairing damaged scalp hair and solving hair problems. The outer compartment is transparent with facial-grade amino acids + flower extracts added for deep cleansing and gentle care and the design prevents light and oxygen, locking in the active ingredients, and mixing the two ingredients with just a twist and a shake. "The unique inner and outer dual-compartment locking structure is the design of Japanese packaging structure master Toru Ito, which applies the facial essence level preservation technology to hair products, customizing two oxygen-free and light-proof separated sealed compartments according to the locking conditions of each active ingredient." The brand said, "The dual compartment firmly locks in the activity and ensures that the ingredients are fresh and effective at each use." It is reported that the Kustie was established in 2002 focusing on real flower care with the visible real flowers as the research and development concept, bringing natural care and nourishment to the skin. It is also the world's leading brand in adding real flower petals to body washes. In fact, Kustie has spent years trying to solve the problem of preserving true flowers. Adding too many preservatives to preserve flowers would go against the original idea of naturalness. For this reason, Kustie has developed a patented freshness technology with an internationally renowned R&D laboratory, which allows the flower petals to be preserved intact without the need for additional preservatives. In addition, in order to maintain the perfect shape of the petals in the products, Kustie is very strict in the selection of flower materials, purely hand-picked flowers in the half-opening period, and used in the same season. The efficacy of the extracted ingredients, also requires 100% to achieve the effect of gentle skin care. "If we choose machine picking, many of the above requirements cannot be achieved, so we can only hand-pick and select the freshest quality flowers. Then we use the distillation process to extract the active ingredients, and then we add them to the product with strict control over the processing of the flowers to guarantee the real flower form and real active ingredients of the product. This process is very tedious and rigorous with high requirements for craftsmanship and technology." Kustie explains. The products not only add real flower petals, but also present the complete form of the whole flower. It not only aims to maintain the perfect form of the petals, but also to retain the active ingredients of the real flower, which undoubtedly has high demands on the front-end R&D technology. In the process of pursuing ideal products, Kustie is constantly breaking through difficulties and forming its own unique process and advantages. It is understood that Kustie has launched the product lines of true flower body wash, shampoo and scrub. From the establishment of the brand to 2020, the brand's flower body wash has accumulated sales of more than 100 million bottles and exported to 56 countries and regions around the world. After more than a decade of cultivation in the Chinese market, Kustie has deeply analyzed the basic data of personal care, deeply explored and innovated the needs of consumers, precisely positioned the characteristics of "Asian skin type" and upgraded the release of Kustie Sakura Dual-effect Exfoliating Cream. Today, China's market share in the global cosmetic market is increasing. Kustie's products have been exported to more than 50 countries and regions around the world. It have successfully entered the markets of Japan, Korea, Singapore and Malaysia. It is understood that Kustie has launched the product lines of true flower body wash, shampoo and exfoliating cream, etc. The true flower body wash has sold more than 100 million bottles, and is also the best performing petal body wash in the Korean market. After more than a decade of cultivating the Chinese market, Kustie has deeply analyzed the basic data of personal care, deeply explored and innovated consumer needs, and precisely positioned the characteristics of "Asian skin type".