Dior Perfume at LVMH Welcomes “Old Friends”
- Chaileedo Press
- Mar 23, 2023
- 2 min read
WWD news, Parfums Christian Dior has appointed Philippe Farnier as executive vice president international, effective immediately.
Farnier is said to succeed Bruno Angibeau, who has been Parfums Christian Dior's international managing director since 2011.
A graduate of EDC Paris and Columbia University, Farnier started his career at Kraft Foods before moving to Heineken. In 2003, he stepped into the perfume industry as a sales manager for Yves Saint Laurent Beauty. Three years later, he became Managing Director of the company in France.
Farnier joined the LVMH Group in 2008 as Managing Director of Parfums Christian Dior France and was promoted to the position of Managing Director of Travel Retail EMEA in 2013. Then in 2015, he transferred to Rémy Cointreau. In June 2022, Farnier returned to Parfums Christian Dior as CEO of Travel Retail for the LVMH group's Beauty division.
Farnier will also reportedly continue his role as CEO of Travel Retail LVMH Beauty, working closely with Stéphane Rinderknech, recently appointed Chairman and CEO of LVMH's Beauty division.
Commenting on Philippe Farnier, LVMH said that "He created an integrated organization able to leverage the group's strength, while elevating the expression of each brand and strictly controlling distribution. In his new role, Philippe will lead all commercial activities for Parfums Christian Dior, all commercial regions and channels will report to him. His leadership and strategic vision will be instrumental to the development of Parfums Christian Dior at the high end of the market."
According to WWD, the leader of Parfums Christian Dior Véronique Courtois lauded Farnier for his 30 years of experience, strategic negotiation skills and strong leadership.
It is worth noting that only earlier this month, LVMH restructured its beauty division with the appointment of Stéphane Rinderknech, former CEO of L'Oréal China, at the helm of LVMH Beauty division and Véronique Courtois as the leader of Parfums Christian Dior, Gabrielle Saint-Genis Rodriguez takes the reins of Guerlain.
In January, LVMH announced its figures for FY 2022. Its revenues achieved 7.722 billion euros ($8.4 billion) for its Perfumes&Cosmetics division, up 17% year-on-year. A special nod was given to Dior perfumes for their strong growth, as well as Dior Sauvage, Miss Dior and J'adore.
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