Dior $3500 Advent Calendar Disappoints Beauty Lovers
- Chaileedo Press
- Dec 21, 2022
- 2 min read
About a month ago, Dior released a Dior Advent Calendar for Christmas and claims each drawer encloses a fragranced surprise. But it caused heated debate across the beauty community lately.
The debate came after Jackie Aina, a prominent beauty influencer, created a series of videos unboxing the Dior 24-day calendar on her TikTok account.
It can be seen in her videos that the high-end $US3500 advent calendar contains 24 luxury items - including mini fragrances, bars of soap, and scented candles. The video about Dior Advent Calendar gained more than 30 million views.
Surprised to her, when she disclosed the Drawer 13, it is a lid. As far as she knows, it's supposed to be a coaster. Since the coaster is heavier and has a soft touch, she discovered that it merely looked like a lid.
After unboxing everything, the influencer offered her comment on whether the advent calendar was “worth the splurge”. “So this box was $3500. Each item is apparently worth $145,” she said. She showed a sample-sized fragrances and a small-sized soap said that neither of them worth $145.
Some netizens said: “Everything should have been full sized for that price.” Jackie Aina agreed that point and said “or at least deluxe sizes.” Another wrote: “That advent calendar should’ve been at least 800$ at max but 3,500$” This Advent Calendar apparently triggered outrage of beauty lovers.
Previously, Chanel also launched a Advent Calendar 2021 last year. The Advent Calendar with price of $825 contained only five actual Chanel products, while the remaining items — a mix of stickers, bookmarks, and crystal balls — were of little or no value. In this regard, the vast majority of netizens have expressed great dissatisfaction with this Calendar stuffed with a variety of underwhelmed products. Some comments said some of them are only giveaway of Chanel and some netizens called out Chanel for fraud.
This controversy on Chanel Advent Calendar 2021 online in China has spread to international social media. The related video on TikTok has more than 40 million views, and then some users found that Chanel closed the official account on TikTok. Bruno Pavlovsky, president of Chanel, responded that the Chanel Advent Calendar was part of the celebration of the 100th anniversary of the launch of No. 5 fragrance. He said that they would be more discreet in the future and denied rumors that the TikTok account had been closed due to controversy. It is found that Chanel's official account on TikTok had never posted any content.
Although the pricing right of a product belongs to the brand, it should essentially follows the pursuit and recognition of consumers. If brands tend to be loved by consumers, they need to follow price rationality of mass market as well as swallow its pride to cater to consumers.
Comments