DARLIE will Change Its Chinese Name

Chaileedo Press
Dec 16, 2021
2 min read

Darlie’s Chinese name is "Hei Ren Ya Gao" and it will be changed to "Haolai" which echoes Hawley & Hazel's Chinese name. The full range of oral care products with the new logo of the brand will be launched in the market from around March 2022.

On December 14, 2021, Hawley & Hazel announced its "Brand Renewal Plan". In order to better interpret the brand concept of "beauty comes from a smile", one of its brands Darlie will be changed its Chinese name. Darlie’s Chinese name is "Hei Ren Ya Gao" and it will be changed to "Haolai" which echoes Hawley & Hazel's Chinese name. The full range of oral care products with the new logo of the brand will be launched in the market from around March 2022.

It is reported that Darlie is associated with Hawley & Hazel Chemical (Zhongshan) Limited which was established in July 1995 with a registered capital of $ 25 million, wholly owned by Hawley & Hazel Asia Investment Company.

Darlie is a native famous brand in China. It was first founded in 1933 by two businessmen Yan Bolin a Yan Zhongli from Ningbo in Shanghai. The two people are also brothers. During the foreign settlement existing in Shanghai, they founded Hawley & Hazel Pharmacy, the predecessor of Hawley & Hazel Chemical.

In 1985, Colgate acquired 50% of the shares of Hawley & Hazel Chemical for $50 million, which made Darlie an oral care subsidiary of Colgate.

Today, Darlie is owned by Colgate and its joint venture partner, Hawley & Hazel. The violent death of African American man George Perry Floyd caused by a white police officer has sparked a bigger storm against racial discrimination worldwide and Darlie has been affected by the incident.

As previously reported by Reuters, American. daily chemical giant Colgate is negotiating with its partners to evaluate and further refine its Chinese toothpaste brand "Darlie" including the brand’s name. The brand's English name was initially "darkie" and later changed to "DARLIE". But its Chinese name has always been "Hei Ren Ya Gao" and has been used since 1933.