Customized Cosmetics Expect to See Booming Development in China
- Chaileedo Press
- Apr 27, 2023
- 3 min read
On April 26th, the Shanghai Medical products Administration issued the first "on-site personalized service" cosmetics production license to Shanghai L’Oréal International Trading Co., Ltd. With the gradual improvement of relevant regulations, customized cosmetics expect to see booming development in China.
On April 26th, the Shanghai Medical products Administration issued the first "on-site personalized service" cosmetics production license to Shanghai L’Oréal International Trading Co., Ltd.'s SkinCeuticals store located in the Shanghai International Finance Center. After obtaining the license, the company can engage in personalized services that involve direct contact with cosmetics at the operating site.
The "on-site personalized service" provided by the above-mentioned store is called the SkinCeuticals CUSTOM DOSE personalized skincare service, which is divided into four steps: professional recommendation, accurate measurement, homogeneous mixing, and personalized packaging.
According to media reports, the service relies on a mini cosmetics production table for personalized skincare. The core of the service is a formulation device that combines laboratory formulation with factory production mode. The device contains eight different pre-formulated device that can be added and mixed on-site, and the combination of formulations can reach dozens of varieties. This "on-site personalized service" was first exhibited in China at the second China International Import Expo in 2019.
According to a store employee, "when customers enter the store, we will first help them do a skin test to see the condition of their skin. Then an iPad will provide a related questionnaire, and the customer needs to answer it based on their personal skin condition. Finally, the (system) will recommend the suitable combination of essence ingredients, or customers can directly choose the combination they want."
In November 2022, the Medical products Administration issued the NMPA’s Announcement on Carrying out the Pilot Project of Cosmetics Personalized Services, officially opening the door to customized cosmetics.
The notice stated that a one-year pilot project for personalized cosmetic services will be launched in five provinces and cities, including Beijing, Shanghai, Zhejiang, Shandong, and Guangdong. The pilot will encourage companies to conduct trials in skin testing, product tracking, and personalized skincare service programs for ordinary cosmetics such as makeup and skincare.
According to the "Trend Insight Report on Customized Cosmetics" released by Qingyan Intelligence, the global personalized beauty market grew from $29.25 billion in 2021 to $37.72 billion in 2022, with a compound annual growth rate of 11.87%. It is expected to exceed 500 billion yuan ($72.29 billion) by 2028.
With the development of relevant regulations, combined with the huge potential of the customization market, major companies have showcased their exclusive customized cosmetics services at the fifth China International Import Expo held in Shanghai last November to seize the market opportunities.
For example, Shiseido's high-end beauty personalized customization brand, IPSA, debuted the concept of customized beauty at the expo. According to the IPSA brand leader, the personalized customization project "Skin Couture Station" is planned to land in Pudong, Shanghai this year and will be based on the newly launched high-energy black crystal cream, adapting to the individual skin conditions of each customer.
Similarly, Amorepacific also exhibited its own customized black technology at the expo. Its personalized bath salt service (Mind-linked Bathbot) is based on emotional analysis of brain waves and offers customized therapeutic "bath bombs".
In addition, COSMAX, a global OEM giant from Korea, has made customized product services a key project for deepening this year, and recently announced the launch of the customized cosmetics platform "3WAAU," which provides precise recommendations among 12.6 million formula combinations through one-to-one targeted questionnaires.
Domestic brands have also focused on personalized customization. In August last year, SYoung Group's latest intelligent manufacturing base also focused on personalized customization. It is understood that SYoung Group relies on the analysis of over 60 million users' skin data to segment 1,620 skin types for East Asian faces, and matches and verifies 1,620 formulas from the perspectives of efficacy and skin feel.
With the gradual improvement of relevant regulations, the continuous investment of major beauty brands, and more customized cosmetics landing in the market, the personalized cosmetics market may be on the right track and expect to see booming development in China.
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