Curio Brands Announced the Acquisition of Candle Brand Otherland

Otherland, a candle maker known for its nostalgic scents, has been acquired by Curio Brands, the parent company of Thymes and Capri Blue.

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Otherland, a candle maker known for its nostalgic scents, has been acquired by Curio Brands, the parent company of Thymes and Capri Blue. Terms of the deal were not disclosed.

Curio Brands, which was established in 1982, is the owner of two home fragrance brands, Capri Blue and Thymes. While both brands have their own direct-to-consumer e-commerce platforms, they primarily distribute their products through wholesale retail channels.

According to Anne Sempowski Ward, the CEO of Curio Brands, one of the primary reasons for the acquisition of Otherland was its strong digital presence, which includes a significant social media following. Otherland, founded in 2017, has 82,000 followers on Instagram and 23,000 subscribers on TikTok.

Otherland, which was established by Abigail Cook Stone in 2017, produces candles that are sold through major retailers such as Sephora, Nordstrom, and Anthropologie. Its top-selling collections, including "Carefree 90s," "Garden Party," and "Beach," are priced at $36 each, and are renowned for their nostalgic aromas created through a coconut and soy wax blend and a 100% cotton wick.

Otherland recently opened its first store in New York City in June 2022. The office is located above the storefront, which provides a convenient location for testing in-store concepts and hosting events. Abigail Cook Stone, the CEO and co-founder of Otherland, stated that the brand's sales had grown by 250% year-over-year since 2020 during this time. However, she did not disclose more recent figures.

Otherland's products are also available through Nordstrom and Sephora, and wholesale business accounts for around 15% of the company's revenue. Otherland raised $2.7 million in seed funding in 2019, followed by an undisclosed amount in a Series A round.