Cross-border Beauty E-commerce Continues to Tighten
- Chaileedo Press
- Apr 30, 2023
- 2 min read
Last year, several e-commerce platforms including Kwai and Douyin introduced management regulations for cross-border beauty products, further standardizing the development of cross-border beauty.
After two years, Tmall Global has once again updated its Tmall Global Cosmetics Platform Standards , which took effect on April 19th. It is understood that in these Standards, Tmall Global has for the first time specified that when the validity period of regular products, samples, and gifts is less than one year, the expiration date of the product must be indicated.
According to customs data, the import value of cosmetics in 2022 was 149.35 billion yuan ($21.57 billion), a year-on-year decrease of 7.3%. Although it declined for the first time after years of continuous growth, it still remains high.
CHAILEEDO has noticed that in recent years, the relatively free and loose cross-border beauty market has shown signs of tightening. Especially last year, several e-commerce platforms including Kwai and Douyin introduced management regulations for cross-border beauty products, further standardizing the development of cross-border beauty.
On May 10th, Douyin released new implementation rules stating that there are currently three business forms on the platform: domestic e-commerce business, global purchase cross-border e-commerce business, and Hainan duty-free business.
In October of the same year, Kwai e-commerce also released an announcement on the upgraded management of cross-border beauty brand products on the Kwai import e-commerce platform. The announcement stated that “in order to optimize the business environment of the Kwai import e-commerce platform, the platform will optimize the management of cross-border beauty control brand products.”
Earlier this month, the National Medical Products Administration issued the Measures for the Supervision and Administration of Online Distribution of Cosmetics (2023). As the first regulation specifically established for the online distribution of cosmetics, although it is not applicable to cross-border e-commerce retail imported cosmetics, it also reflects that the supervision of e-commerce platforms selling cosmetics by national regulatory authorities has entered a new stage.
This update of the Tmall Global Standards also reflects its further refinement and standardization of requirements for cross-border cosmetics.
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