Coty Makes Solid Efforts in Sustainability
- Chaileedo Press
- Nov 17, 2022
- 2 min read
On November 16, New York time, Coty released its FY2022 Sustainability Report, shortly after announcing the launch of its first refillable fragrance, Chloe Rose Naturelle Intense.
(Credit: from Coty official website)
The report outlines Coty's achievements and progress from July 2021 to June 2022, guided by its sustainability strategy of Beauty That Lasts.
In this sustainability report, Coty makes its latest commitments to the environment. Such as near-term reduction targets for greenhouse gas (GHG), as well as new packaging targets, including a 50% reduction in absolute direct and indirect GHG emissions by 2030 in calendar year 2019 , and a 20% reduction in packaging material use by 2030.
Just on the 14th, Coty had announced the launch of its first refillable fragrance, Chloe Rose Naturelle Intense, which it claims is the first fragrance ever to receive a C2C-certified silver-level material health certificate.
An independent institution, EVEA, evaluated environmental footprint life cycle of Chloe Rose Naturelle Intense and showed that compared to five 50ml bottles, a 100ml bottle and a 150ml refill could reduce greenhouse gas emissions by 65%, water by 67%, energy by 66% and mineral resources by 75%.
"Chloé stands for beautiful, meaningful products for society and the planet, and Chloé Rose Naturelle Intense perfectly embodies these Chloé stands for beautiful, meaningful products for society and the planet, and Chloé Rose Naturelle Intense perfectly embodies these values, said Constantin Sklavenitis, Chief Prestige Brands Officer at Coty. , and I am proud that this launch is another step forward in contributing to our corporate strategy of Beauty That Lasts."
In fact, the United Nations continues to call on the international community to act together to achieve the Sustainable Development Goals. In response to this call, international beauty groups are making corresponding efforts in packaging, products, and corporate operations. Japanese beauty conglomerate Shiseido's brand ELIXIR launched its refillable lotion and cream set in Japan in 2012, cutting CO2 emissions by 56% over the product's entire life cycle in Japan. 2021 saw the introduction of the products to China, with claiming that using the products can reduce plastic use by 85%.
Another beauty giant, L'Oreal, has also been committed to a sustainable path. In July, L'Oréal Group announced at the L'Oréal North Asia & China Indirect Sourcing Supplier Day that by 2025, all L'Oréal operating facilities will be 100% more energy efficient and use renewable energy, thereby becoming carbon neutral. By 2030, it will innovate to reduce greenhouse gases generated by consumers during the use of L'Oréal products by 25% compared to 2016. By 2030, it will allow a 50% reduction in greenhouse gas emissions related to transporting products compared to 2016. By 2030, L'Oréal's strategic suppliers will reduce their direct emissions by 50% in absolute terms compared to 2016.
As you can see, sustainability has become an integral part of the future of beauty brands. Looking ahead, if beauty brands can take on the social responsibility of promoting sustainability, it may become a great plus for consumers to accept the brand.
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