Coty Launched New Niche Fragrance Project Infiniment Coty Paris
- Chaileedo Press
- May 16, 2023
- 2 min read
Coty has announced the release of a groundbreaking new serum by the ultra-premium skincare brand Orveda, as well as launch of Infiniment Coty Paris, the new niche fragrance project.
Coty, the global beauty company with a range of well-known brands in fragrance, color cosmetics, skin and body care, has announced the release of a new and innovative serum from the ultra-premium skincare line Orveda, as well as the launch of the new new niche fragrance project Infiniment Coty Paris.
“This ethos is embodied in our latest innovations, Orveda’s new Omnipotent Concentrate serum, which I believe is perhaps the most potent serum of all time. Infiniment Coty Paris, our most ambitious fragrance project to date, aims to usher in a new era for fragrances and perfumery, representing to fragrance what Orveda is to skincare.” said Sue Y. Nabi, Chief Executive Officer of Coty.
Established in 2014, Orveda is a trailblazing brand that has gained a reputation for advancing the science of microbiomes and prebiotics in skincare. Their products are all vegan, environmentally conscious, and designed to be suitable for all genders.
In 2021 Nov, Coty made investment in Orveda. Orveda CEO Nicolas Vu said “OmniPotent Concentrate has shown very strong clinical results and is expected to further cement Orveda’s leading position at the nexus of innovation, beauty, and wellness.”
As for Infiniment Coty Paris project, Coty stated that or almost 120 years, The company has developed into a leading company in the fragrance industry, with a strong foundation of industry expertise, intellectual property, and a collection of iconic signature fragrance brands. To further solidify this position, Coty has announced the launch of its most ambitious and high-end fragrance project to date, "Infiniment Coty Paris."
Drawing on more than a century of experience and the most innovative minds in beauty, Infiniment Coty Paris aims to be at the forefront of the fragrance industry, much like Orveda is in the skincare industry. The collection will eventually include fourteen distinct scents and is anticipated to be released globally in 2024. This will be the first fragrance to have patents pending for both its formulation and packaging.
Source: Coty
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