Cosmetic Ingredients Giant Symrise Launches Beauty Brands Accelerator
- Chaileedo Press
- May 23, 2022
- 3 min read
Symrise, the world's fourth largest producer of perfume ingredients and cosmetic ingredients, launched a brand accelerator initiative called 'Beauty Activations' designed to partner with beauty brands. Moreover, multiple companies have invested in the brands accelerators in China and across the world. Their intention are developing new and innovative brands and technologies.
Symrise Cosmetic Ingredients was launching a brand accelerator initiative called 'Beauty Activations' designed to partner with beauty brands in North America. The initiative will allow brands to activate their product innovation. By partnering with Symrise through the Beauty Activations platform, brands will gain access to in-depth marketing insights, custom formulations, and an award-winning portfolio of ingredients.
Beauty Activations enhances the innovation pipeline of customers with brand tailored products. Symrise develops them from ideation to creation to support long-term success. It engages customers from the beginning with its speed to market approach and experience in custom concept development, market analysis and technical expertise. This has proven itself to elevate product development approaches with market ready solutions.
Timothy Kenny, President of Cosmetic Ingredients North America at Symrise explains: "As one of the world's top ten most sustainable companies, we at Symrise propel beauty brands to the next level with our extensive expertise and comprehensive cosmetic ingredients portfolio. By partnering with beauty brands, we aim to support and develop their product lines with clean, conscious, modern, and sustainable solutions."
Symrise has created an approach that builds on three major pillars. The first pillar, Hero Ingredients, forms the core focus by bringing forward award-winning ingredients to activate brand innovation. Together with its customers, Symrise develops the next generation of products complete with modern preservation solutions. Secondly, the Speed to Market pillar focuses on the acceleration of formulation and development of market ready solutions. Optimizing the product development cycle reduces complexity. Lastly, the third pillar relates to marketing and trend expertise. It entails in-depth category and trend intelligence to support product launches of customers. Symrise leads the market, brand and category analysis and supports the development of a custom concept that explores current trends.
"These three tier-concept emphasizes our position as a recognized global leader in the personal care space. Symrise Cosmetic Ingredients possesses a unique global network of expertise. This includes formulation labs around the world, 360-degree marketing resources, consumer insights, and technical expertise to drive innovation", says Michele Robertson, Director of Product Innovation, Cosmetic Ingredients Symrise.
Moreover, multiple companies have invested in brand accelerators in China and across the world. Their common intention are develop new and innovative brands and technologies.
In 2021, Nivea's parent company Beiersdorf launched NX China, an accelerator program in China, to identify promising innovative brands in the Chinese market. Through incubation and investment, it tends to find like-minded startups to provide them with comprehensive support and explore win-win opportunities. The brands selected for the accelerator program will have priority access to investment or acquisition by the CVC "Oscar&Paul Ventures". Previously, Beiersdorf's accelerator program selected five beauty brands out of 250 emerging brands in Korea to enter its program.
Last year, Unilever's premium beauty division formed a joint venture, GoUni, with Hangzhou GoLong Holdings Co. to jointly launch a team of up-and-coming premium beauty brands in China. Before that, Unilever also launched Unilever Excubator, an incubator for the China market.
Unilever officially launched its membership operation and project cooperation last March, opening up the group's internal core resources and capabilities and linking external industry chain partners to build an eco-system that empowers the growth of original and innovative brands in China. Currently, Unilever Excubator has served 75 new consumer goods companies and 15 service provider members, and 15 in-depth innovation cooperation projects.
On May 17, 2021, the CMF Lab of Yige Group (hereinafter referred to as "Yige"), the parent company of Florasis, was officially opened and put into use.
Just two months ago, Yige announced its R&D strategy of "investing 1 billion yuan(about $149 million) in 5 years to focus on multiple basic research", of which this CMF lab is an important part.
The first phase of the CMF Lab will include a CNC sculpting lab and a color research lab, which will focus on research and application of environmentally friendly materials, research on the relationship between female skin characteristics and color cosmetics, and exploration of Chinese color fashion trends, among other basic CMF research areas.
As the first CMF lab in the industry, it will not only be the prophet of beauty industry trends, but also the executor to make the trends come to fruition.
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