Cosmax Launched Metaverse Platform Cosmax Meta
- Chaileedo Press
- May 18, 2023
- 2 min read
Updated: Jun 5, 2023
Cosmax launched the metaverse platform Cosmax Meta on May 18th. The platform's purpose is to enhance the relationship with customers and partners in the cosmetics sector, particularly with the MZ age group.
On May 18th, Cosmax announced the launch of its Cosmax Meta platform. The platform is designed to deepen connectivity with customers and partners in the cosmetics industry, particularly with the MZ generation.
Cosmax Meta creates a three-dimensional space using digital technology to showcase the company's patented materials and technologies, as well as its various types of cosmetics formulations.
In addition, the platform will provide quarterly trend proposals for customer companies and also features online conferencing capabilities.
By digitizing its research and development assets, Cosmax Meta goes beyond the limitations of time and space, strengthening the relationship between the company and its customer partners, according to Byung-man Lee, a representative director of the Beauty Tech Innovation (BTI) at Cosmax.
Besides Cosmax, The Revlon-owned beauty brand Elizabeth Arden has also teamed up with experiential e-commerce platform Obsess to create a virtual store where customers can browse products, play games, and make purchases.
This March, Cosmax revealed the development of a "Standard Technology for Measuring Sensory Texture" that can forecast the texture of cosmetics without the need for the actual application.
Cosmax said the company has accomplished its initial objective in technological research utilizing artificial intelligence (AI). The company aims to revolutionize the future of cosmetic development by utilizing AI technology to measure cosmetic texture.
In addition, Cosmax utilized machine learning to enhance the predictive ability of their technology for commercial purposes, facilitating the rapid and efficient acquisition of product texture data. The results of this research were recently published in the prestigious physics journal 'Physics of Fluids' and presented at the International Federation of Societies of Cosmetic Chemists (IFSCC) conference held in London last year.
The CEO of Cosmax, Byung-man Lee, highlighted the significance of the research, stating, "We have shifted the paradigm from relying on subjective judgments to objectively quantifying the feel of cosmetics." He went on to say, "In the future, we plan to expand the technology's scope to cover various formulations and sensory characteristics to develop customized cosmetics."
Cosmax is also speeding up its efforts to establish future growth engines, including AI technology, by transforming its CAI (Cosmax AI) lab under the Digital Business Division into a research institute in 2022.
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