Clean Beauty Products Turnover in China Soars 236%

Clean beauty cosmetic products turnover in China soars 236% in 2022. Nearly 200 overseas brands specializing in clean beauty and cosmetics have entered the Chinese market through Tmall International.

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The 3rd China International Consumer Products Expo released the first import consumer trend, which is "Clean Beauty" cosmetics with a year-on-year growth of 236% in new brand transactions.

On the second day of the Consumer Expo, nearly 100 clean beauty and cosmetics brands from multiple countries, including Farmacy, REN, Trilogy, and others, partnered with Tmall International to showcase their new products in the "Earth-Friendly" exhibition area.

The concept of "Clean Beauty" originated abroad, and the definition of clean beauty and cosmetics in China mainly includes four aspects: "harmless and no additives in ingredients, environmentally friendly and no harm, animal-friendly and no cruelty, sustainable and no waste."

A day in the life of a consumer who is enthusiastic about clean beauty and cosmetics may involve using animal-free clean makeup to start the day, replacing chemical sunscreens with physical sunscreens to resist the sun in the afternoon, and using skincare products labeled "suitable for sensitive skin" to give sensitive skin a break at night.

Tmall International Market's head, Yu Huanhuan, introduced at the event that in 2021, Tmall International first introduced "Clean Beauty" as a platform identity to Chinese consumers. In the first half of 2021, the number of clean beauty and cosmetics brands increased by 106% year on year.

Since then, nearly 200 overseas brands specializing in clean beauty and cosmetics have entered the Chinese market through Tmall International, releasing thousands of new clean beauty and cosmetics products, including brands from multiple countries such as the United States, France, Germany, the United Kingdom, and Japan.

Clean beauty brand REN, known as the pioneer of "clean beauty," made its debut at the launch event and has been loved by beauty experts since officially entering Tmall International in March 2021. Its single product, the fruit acid mask, sold over 10,000 units in its first month online, and the brand's transaction volume in the first half of this year increased by 290% year-on-year.

Another clean beauty brand from New Zealand, Trilogy, is also one of the earliest practitioners of Clean Beauty. Since entering Tmall International in 2017, it has consistently ranked in the top two of the Tmall imported essence list. With natural and organic certifications, Trilogy has attracted a lot of fans to purchase its products.

At the new trend launch event, Tmall International also jointly released a new definition of clean beauty platform with cosmetics testing agency, which includes not using animal ingredients. This means that in the future, consumers on Tmall International can choose clean beauty products with more confidence and convenience.