Chinese Cosmetic Brand Proya Achieves Revenue of around RMB3.545Bn in H1

After preliminary accounting, from January to June 2023, Proya realized total operating income of about 3.545 billion yuan ($493.3 million), an increase of about 35% year-on-year.

---

Yesterday (August 3), Proya Cosmetics Corporation (hereinafter referred to as: Proya) released the announcement of 2023 half-year key operating data.

The announcement shows that during the period from January to June 2023, Proya's sales momentum was favorable and its performance grew steadily. After preliminary accounting, from January to June 2023, Proya realized total operating income of about 3.545 billion yuan ($493.3 million), an increase of about 35% year-on-year. The net profit attributable to shareholders of listed companies was about 490 million yuan ($68.2 million), an increase of about 65% year-on-year.

According to the previous performance forecast of Proya, from January 1, 2023 to June 30, 2023, it is expected that the net profit attributable to the owners of the parent company for the half-year of 2023 would be 460 million yuan ($64 million) to 490 million yuan ($68.2 million), compared with the same period of the previous year, it would be an increase of 163 million yuan ($22.7 million) to 193 million yuan ($26.9 million), an increase of 55% to 65% year-on-year.

For the main reason for the growth in performance over the same period, Proya said in a previous announcement, the reporting period, the company continued to promote the 6*N strategy ("6" represents new consumption, new marketing, new organization, new mechanism, new technology, new intelligent manufacturing; "N" represents N brands created). It adheres to further deepen the "multi-brand, multi-category, multi-channel" strategy, and continues to consolidate the "Hero product strategy". It achieved stable growth in the sales of its brands.