Chinese Clean Makeup Brand RED CHAMBER Gets First Funding Round

RED CHAMBER said this round of financing will accelerate clean formula development, solidify the supply chain, and continue to drive brand building and promotion.

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Today (July 10), it is reported that the clean makeup brand RED CHAMBER has completed a financing round of tens of millions of RMB, led by Xinyi Capital, followed by S'Young, and continued by its previous shareholder, Putman Ventures.

It is reported that this round of financing will accelerate clean formula research and development, solid supply chain, and continue to drive brand building and promotion.

CHAILEEDO learned that the RED CHAMBER brand was founded in 2020, and sustainability is the core concept of the brand, with products covering foundation, makeup gel, blush eye shadow multi-purpose cream, etc. According to the brand, the average single product development cycle is up to 1.5 years. It is worth mentioning that in 2022, the brand established the first sustainable beauty R&D room in China, covering skincare lab, powder/cream lab and safety testing room.

(Credit: From RED CHAMBER flagship store on Tmall)

Currently, RED CHAMBER has 32,000 followers on Chinese sharing platform Xiaohongshu and over 6,000 followers on Chinese social platform Weibo. The No. 1 seller in its flagship store on Tmall is blush and eye shadow multipurpose cream, with monthly sales of 30,000+ units.

(Credit: from Xiaohongshu and Weibo)

According to the data of CHAILEEDO, the global clean beauty market is expected to reach 54.32 billion yuan ($7.5 billion) in 2023, and the global clean beauty market will exceed 80 billion yuan ($11 billion) in 2027.