Chinese Brand UNNY CLUB Taps Chinese Actress Deng Jiajia as Spokesperson

Abstract: Chinese minimalist and naturalist beauty brand UNNY CLUB have announced actress Deng Jiajia (13.105 million followers on Chinese social media platforms Weibo) as the spokesperson for its foundation series.

---

The brand said that Deng Jiajia has won the Golden Rooster Award and the Hundred Flowers Award for Best Supporting Actress, and has both strength and popularity. UNNY claims that the foundation has an upgraded version of its patented oil-control powder, 15 times more effective in absorbing oil and 2% more mango seed butter.

According to observation from CHAILEEDO, it shows that UNNY was founded in 2014 and is a Chinese minimalist natural beauty brand with minimalist design philosophy, specializing in skin science for Chinese women. The brand concept of "simple and pure" is to create three series of makeup, cleansing, and skincare.

UNNY is a brand of PEILAI Brand Management Co. Founded in 2010, PEILAI Group is a new generation cosmetic brand management group that "empowers the integration of multi-brand R&D and operation". In the past 10 years since its establishment, PEILAI Group has built 15 brands, including UNNY CLUB and RNW, which have a GMV of over 447 million covering four major fields: color cosmetics, skincare, personal care, and fragrance with sales of over $46.8 million in 2020.

It is understood that UNNY's makeup has several categories such as base makeup, eye makeup, lip makeup, skincare products covering masks, lotion, sunscreens, and other categories and beauty tools products such as beauty sponge, powder puff, and others.

It is reported that, as a basic skincare process, sunscreen has been the immediate need of consumer concerns. According to data from oIBP, it is shown that the Chinese sunscreen market size of $2.1 billion and is expected to reach $3.6 billion by 2024. As the public's awareness of sunscreen becomes more profound, the sunscreen market has gradually evolved to segmentation and diversification.

In the face of the tens of billions of sunscreen market, major brands have shown their ace products to compete. In the list of TOP9 hot-selling single products, Japan's Anessa sunscreen from Shiseido ranked top 1. As the sunscreen market in the hot-selling brands, the product of Anessa is also ranked Top 1 on the V list of sunscreen, international sunscreen list, and many other lists on the Chinese e-commerce platform Tmall.

While UNNY's star product is sunscreen, UNNY sunscreen is divided into two versions for dry and oily skin: Unny Club My Fair Moist Sun Lotion and Unny Relief Whitening Sun Cream. Its sunscreen products have a total sales volume of more than 1 million on the Tmall flagship store.

From January to April 2022, on the Tmall and Taobao platform, UNNY made the list of Top 10 sunscreen brands, the rest of the brands include Mistine, Anessa, Lancome, etc. UNNY's core product line of facial primer and whitening sunscreen cream saw sales growth of $2.3 million in the official flagship store.

It is noteworthy that a short video of a blogger in TikTok China had exploded that some of the sunscreen products launched by famous Chinese brands, including UNNY, are products without their own licenses. The blogger also said that "you (consumers) spent a couple of hundred, two or three hundred to buy the sunscreen is likely to be goods from an unknown factory." The video sparked massive attention upon release, and for a time consumers, manufacturers, experts, and wholesale agents joined the debate.

This TikTok blogger exploded the brand including UNNY explained and clarified on the official social media platform. After that, UNNY denied that it was registered under a different brand because of formula secrecy and filing conditions.

New brands are constantly emerging in the Chinese market. The head brands are constantly innovating and developing under the impact and the whole Chinese market will still have a strong vitality in the future. For UNNY, with the endorsement of the group and the complementary support of the brands under the group, UNNY still has great potential in the whole beauty market in the future.