Chinese Brand CHANDO Combines Highest Mountain Himalaya
- Chaileedo Press
- Jun 16, 2022
- 3 min read
Abstract: Chinese skincare brand CHANDO has launched a new Cellcrystal Brightening Radiance Rejuvenating Serum, claiming to add Himalayan tea freeze-dried powder and ergot sulfur to resist dullness, brighten skin, and efficiently antioxidant. On the Chinese e-commerce platform Tmall flagship store, the product was priced at $42.90. The highest selling product in the flagship store is CHANDO Himalaya Hydration Mask with a total sales volume of 1 million +, priced at $11.8.
According to CHAILEEDO, the new serum launched by CHANDO remains unified with the brand's usual propaganda of adding ingredients related to the Himalayas. According to official information from CHANDO, the Himalayan region has the purest glacial water on earth, snowy plants with super antioxidant power, and marine minerals that have been deposited for hundreds of millions of years with natural energy. Since 2009, CHANDO has been exploring the beauty of Himalayan nature in greater breadth and depth and has applied for a total of 12 patents for Himalayan-related inventions, producing research results on Himalayan glacial water, Himalayan plants, Himalayan minerals, and other Himalayan natural products.
Among the products launched by CHANDO, CHANDO Ice Toner, which contains "glacial water from the Himalaya at an altitude of 5,128 meters", has become the most prestigious star product of CHANDO due to its superb permeability and moisturizing effect, with total sales of 200,000+ units on the Chinese e-commerce platform Taobao flagship store, priced at $15.6.
CHANDO claimed that the product's ingredient is taken from the purest glacial water on earth - natural small molecule glacial water in the Himalayas at an altitude of 5128 meters, containing ocean minerals that have been deposited for hundreds of millions of years and are rich in natural energy, penetrating five layers of skin to reach the bottom of the skin, with special addition of polar plants with super antioxidant power --It also contains a special blend of polar botanicals with superb antioxidant power - Gentian Complex - to re-energize the skin. The packaging is also innovative, incorporating the Himalayan pure snow energy into the bottom of the bottle as a miniature Himalayan snow mountain.
Traditionally, the core content of the brand is the main part of the brand assets, and also the guarantee of the brand to maintain lasting competitiveness. But in fact, the product is also an important part of the IP. For CHANDO and the Himalaya linkage, in addition to its products, it also deepens the public's impression of its brand through a variety of online and offline methods. Therefore, CHANDO launched the "In your name, planting on Himalaya" campaign, and launched a limited edition product of public welfare. From the ingredients to the packaging, the product is deeply integrated with the Himalayas, in the road of public welfare product development to do a useful exploration.
In 2016, CHANDO joined hands with the China Environmental Protection Foundation to set up the "Chando Himalaya Environmental Protection Charity Fund", investing the first one million pieces of Himalaya mask sales into the charity fund. This means that consumers can also contribute to Himalayan environmental protection. At the same time, Wu Minxia, a member of the Chinese diving team, became one of the first "Chando Himalaya Charity Partners". Chinese multiple stars like Sun Yi, Zheng Kai, and TFBOYS also joined the welfare campaign in solidarity.
In 2017, the first "Planting the Himalaya" public welfare environmental protection tour, planted 660,000 square meters of public welfare grass field under the Himalayan Goddess Peak.
In 2018, CHANDO continued its Himalayan grass planting campaign for the second season, joining hands with consumers to "plant the Himalayas in your name", calling on everyone to donate their names to protect the beautiful homes of the Himalayas.
In April 2022, CHANDO helped China's Tibetan Yala Chamblee climbing team to successfully climb Mount Everest, despite the hardships and perseverance. The team successfully climbed to the summit and took practical action to promote "low-carbon emission reduction and glacier protection". CHANDO said that the help of the summit action is intended to call for global low-carbon environmental protection, reduce emissions, prevent global warming, slow down the melting rate of glaciers, and contribute to the protection of the environment. At the same time, the brand also hopes that this successful climb of Mount Everest, it will show the courage of the Chinese people to overcome the natural barriers, and give everyone the determination and strength to overcome the difficulties of the present.
It is reported that the British brand evaluation agency "Brand Finance" released the "Top 50 Global Cosmetics and Personal Care Brands 2022" (Cosmetics 50 2022) ranking, CHANDO ranked 35th. In 2021, the brand's GMV in its main channel live streaming increased 120% year-on-year during the Double 11 (China's shopping carnival), taking the No. 1 spot in Tmall for Chinese efficacy masks and the No. 1 in Tmall for applied masks. 91% year-on-year sales growth was achieved during the 9th-anniversary sale of CHANDO's Tmall flagship store on China's e-commerce platform.
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