China's Baby and Child Sunscreen Market Jumping by 900%
- Chaileedo Press
- Apr 23, 2022
- 3 min read
Since April this year, the sales of imported baby and child sunscreen products on Tmall Global, a cross-border e-commerce platform in China, have increased by more than 900% compared with February. In the past four years, the number of imported brands in the baby and child sunscreen category on Tmall Global has increased by more than 140%, with the sales volume of the category increasing by nearly 10 times.
With the enhancement of their own sun protection awareness, young Chinese parents have also begun to pay great attention to their babies' sun protection needs. China has seen a growing trend in sales of children's sunscreen products in recent years as the skin of babies and children is especially delicate and often exposed to the outdoors.
According to the data, since April this year, the sales of imported baby and child sunscreen products on Tmall Global, a cross-border e-commerce platform in China, have increased by more than 900% compared with February. Among them, the sunscreen products developed by international brands for infants and young children with simple ingredients and safe formulas are the most popular.
Baby and child sunscreen brands from Japan, South Korea, Europe, and the United States have succeeded in testing on China's cross-border e-commerce platform Tmall Global. It is reported that in the past four years, the number of imported brands in the baby and child sunscreen category on Tmall Global has increased by more than 140%, with the sales volume of the category increasing by nearly 10 times.
In 2020, Japanese maternal and infant care brand Alababy opened Albaby's overseas flagship store on Tmall Global. In 2021, the mosquito repellent sunscreen spray was quickly introduced into China and it entered the Hot Sale List of Mosquito Repellent on Tmall Global that year.
South Korean baby and child care brand GOONGBE also entered Tmall Global in 2020 and it maintains an annual growth of more than 50% in its annual sales. This year saw a three-digit increase in the star single product of baby and child sunscreens compared with 2021.
According to the New Product Trend Report on the Global Maternal and Infant Industry released by Tmall Global and Mintel, a global independent market research consulting company, parents pay great attention to the natural cleanness of product ingredients and the upgrading of scientific research technology behind them and are willing to pay for products that can solve specific skin problems for babies in the field of a Chinese baby and child care represented by sunscreen. Whether it is the focus on natural and clean ingredients or the pursuit of professional skin research technology, it reflects the higher autonomy and rigor of China's new generation of parents in product purchases, which not only rely on the efficacy of the product advertised by the brand but also conducting a more scientific and detailed examination of the product.
It is worth mentioning that on April 11, Beijing time, the National Institutes for Food and Drug Control issued a notice on the public solicitation of opinions on the Technical Guiding Principles for Children's Cosmetics (Draft for Comments) (hereinafter referred to as the Draft Opinions). Among them, children's sunscreen products may become the focus of monitoring. The Draft Opinions stipulates that children's sunscreen products shall not claim "high-power sunscreen", and do not encourage sun exposure content (such as effective resistance to xx hours of ultraviolet radiation, effective reduction of xx% ultraviolet damage, provide xxx protection capacity, etc.). If more than 3 kinds of chemical sunscreens are used in products, the dosage of formulas is similar to adults and the SPF value is higher than 30, the research data of the formula optimization process should be submitted as evidence support.
In this regard, some Chinese cosmetics industry insiders said that children's sunscreen products need to be specially developed according to the skin characteristics of their specific populations. In addition, the difficulties in the development of children's sunscreen products lie in the narrow range of optional sunscreen ingredients, the need for adequate protection, and product testing.
"All aspects of consideration and research need to be made before product development. Although the requirements for the development of children's sunscreen products are relatively strict, the ultimate goal is to be able to effectively develop high-quality sunscreen products. " The above-mentioned person suggested.
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