China Becomes Unilever's Third Largest Market!

Recently, Unilever announced the business revenue after the business organization restructuring, which mentioned that China is the third largest market of Unilever. In the first half of 2022, its turnover of Health & Wellbeing was 5.726 billion euros.

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It is reported that Unilever officially reorganized its overall business into five business groups from July 1, namely Health & Wellbeing, Personal Care, Nutrition, Home Care and Ice Cream, to split all brand businesses with specific business content. Its overall revenue in the first half of 2022 was 29.623 billion euros. Unilever said the new business group portfolio will help it become more sensitive to consumer and channel trends while executing its strategy more strongly and consistently.

Specifically, the Beauty & Wellness business focuses on hair care, skincare, premium care brands and vitamins, minerals and supplements, with key brands including Dove, Sunsilk, Clear, Vaseline, TRESemmé, Dermalogica and Liquid I.V. (electrolyte drink brand).

Notably, Unilever mentioned Vaseline as one of the fastest growing brands in the business unit, with its Pro Derma range featuring ingredients such as hyaluronic acid and niacinamide, which now accounts for 20% of Vaseline's China business.

In 2021, the Beauty & Wellness business will have a total turnover of €10.1 billion, with Asia Pacific/Africa accounting for 54% of the growth in 2021. In the first half of 2022, the business will have a turnover of €5,726 million.

The Personal Care business is mainly involved in skin cleansing, deodorants, oral care and Elida Beauty Ltd. with major brands including Dove Dove, Rexona Schoenex, Lux Lux, Axe, Signal Geno, Lifebuoy Weibao and Closeup.

In 2021, the Personal Care business unit will have a turnover of 11.7 billion euros, with Asia Pacific/Africa being the second largest region in the business, accounting for 40% of turnover, and the Americas accounting for 43% of turnover. It achieved 6.445 billion euros in revenue in the first half of 2022.

Home Care business unit is mainly involved in laundry cleaning and care agents, home and hygiene, air health, etc. The main brands include Omo, Sunlight, Comfort, Surf, Cif, Domestos, etc.

In 2021, the main turnover of Home Care is 10.6 billion euros, of which the Asia-Pacific/Africa region is the largest sales market of the business, accounting for 60% of overall sales. The Americas and Europe accounted for 21% and 19%, respectively. In the first half of 2022, the business turnover was 6.024 billion euros.

Overall, Asia Pacific/Africa is the business area with the highest revenue share among most of Unilever's business units, and China is Unilever's third largest market, according to 2021 Unilever’s financial data. Moreover, China is the third-largest market for the Beauty & Wellness business and the second-largest market for the Home Care business.