China AI Trial Makeup Company Unveils Virtual Makeup Tutorial

Through AI technology, Perfect Corp. can make it easier and more fun for women to learn about beauty, said the founder and CEO of Perfect Corp.

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On March 13, Perfect Corp., a leading provider of augmented reality (AR) and artificial intelligence (AI) beauty and fashion technology solutions, recently upgraded the functionality and interface of its virtual makeup trial WeChat mini program, significantly improving the makeup application effect and the perception of using the mini program, as well as improving the overall fluidity of the program.

In addition, Perfect Corp. launched the "Perfect Corp. Makeup Virtual Makeup Trial" WeChat app, which supports all makeup categories such as lipstick, eye shadow, eyeliner, eyelashes, blush and foundation. It has now expanded its services to include real-time makeup tutorial services.

Founded in 2015, Perfect Corp., which went public on NASDAQ on 31 October EST, is a provider of artificial intelligence (AI) and augmented reality (AR) beauty and fashion technology business solutions. Among the top 20 beauty groups in the world, 17 beauty groups, including L'Oreal and Estee Lauder, use Perfect Corp.'s services.

According to the prospectus, Perfect Corp. achieved revenue of approximately 300 million yuan ($43.6 million) in 2021 and the company is valued at approximately 7.4 billion yuan ($1.1 billion). Perfect Corp. aims to help brands enhance their existing businesses, provide consumers with a convenient real-time virtual trial shopping experience and help brands successfully increase their conversion rates. Its investors include Alibaba, Shiseido and Chanel. They are also Perfect Corp.'s partners.

"We are delighted to be able to offer virtual beauty tutorials to consumers through Perfect Corp. Teaching. It will help more women solve their pain points in the process of learning beauty. The ever-innovative Perfect Corp. Tutorial service will definitely bring consumers a different kind of beauty experience and fun interaction. Meanwhile, it will also help more beauty brands to progress and develop on the road of digital transformation," said Zhang Huazhen, Founder and CEO of Perfect Corp.

This solution not only creates an immersive and interactive consumer experience for the majority of consumers, but also allows them to further understand product information through makeup tutorials. In this way, it can provide an intuitive reference for purchase, thus helping brands to increase interactive stickiness through a more flexible and interactive marketing approach. Through Perfect Corp., a more colorful shopping experience can be created for brands' private domain customers.