Chantecaille's New CEO Finalized, Previously Worked at L'Oreal
- Chaileedo Press
- Sep 6, 2022
- 2 min read
Beiersdorf appoints Emily Coleman as the new CEO of Chantecaille.
Chantecaille Beaute Inc, the beauty brand officially acquired by Beiersdorf Group in February this year, has appointed Emily Coleman as its new CEO, replacing the founder Sylvie Chantecaille, who will report directly to Patrick Rasquinet, a member of Beiersdorf's Executive Committee.
Coleman worked for L'Oréal for 20 years before joining Chantecaille, where she gained experience in a wide range of areas including digital marketing, travel retail, retail operations, and supply chain, and was senior vice president of the Urban Decay brand before leaving L'Oréal, according to the company.
Patrick Rasquinet said Chantecaille plays a central portfolio role in Beiersdorf's brand planning, with the brand's skincare and cosmetics products complementing Beiersdorf's portfolio in the high-end beauty segment. The appointment of Emily as CEO is expected to take the brand's prestige to a new level with her extensive experience in skincare and cosmetics.
Publicly available information shows that Chantecaille, founded by founder Sylvie Chantecaille in 1997, has been known for its luxury skincare and cosmetics with natural herbal extracts. In China, Chantecaille is famous for its primer cream, and in 2021, its global sales revenue exceeded $100 million.
In August 2018, Chantecaille first entered the Chinese market and opened its official sales channel in the form of a Tmall overseas flagship store. Subsequently, Chantecaille opened its offline channel through its presence in BONNIE & CLYDE, a collection of imported beauty and luxury products.
Although it has only been 4 years since it entered into the Chinese market, Chantecaille has already noticed the potential and is using it as vital leverage to find potential partners.
According to public media reports, the re-lifting of Chantecaille's sales was partly beneficial to the rapid growth in the Chinese market. Moreover, the skincare division also performed well.
It is reported that, on December 21 last year, Beiersdorf announced the acquisition of the luxury beauty brand Chantecaille, valuing the company at between $590 million and $690 million for an undisclosed amount.
Vincent Warnery, CEO of Beiersdorf, has said: "With the acquisition of Chantecaille, Beiersdorf is strengthening the Group's portfolio in premium beauty and reinforcing its position, particularly in markets such as the US, China, and South Korea, as a key step in the Group's C.A.R.E.+ strategy. "
Furthermore, Chantecaille will operate as a separate business from Beiersdorf, receiving help in terms of marketing resources and sales network to expand into the North American and Asian markets. Judging from Emily Coleman's resume, Beiersdorf will continue its previous planning arrangement for Chantecaille.
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