Carcinogenic Substance Detected, It Is Also Going Out of Business!

Recently, the Shanghai Medical Products Administration issued a notice showing that two products of RAINOLOGY, a makeup brand created by beauty blogger "rainology Brother Yu", were detected as carcinogens. On the same day, the brand announced on Weibo that it would close down soon.

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On August 29, the Shanghai Medical Products Administration released the 2nd issue of cosmetic supervision and sampling quality notice in 2022, which showed that the products of 2 shades of RAINOLOGY glossy water-based nail polishes were sampled for 1,2-dichloroethane, of which the test result of "RAINOLOGY glossy water-based nail polishes WG17" was <2.0μg/g (quantitative concentration 2.0μg/g), and the "RAINOLOGY glossy water-based nail polishes WG10" test results for 6.232μg/g.

Public information shows that RAINOLOGY is a makeup brand created by the beauty blogger and makeup artist Brother Yu in 2018, the brand product design focuses on minimalist Chinese style, and its packaging is based on simple and light, clean and soft color style. Currently, “rainology Brother Yu” has 911,000 followers on Weibo.

In response to the detection of carcinogens in the above-mentioned 2 shades of glossy water-based nail polishes, the brand released an announcement on Weibo and Xiaohongshu this afternoon (September 1st), saying that all the products in question were removed from the shelves on January 18, 2022, and returned to the manufacturer for scrap destruction. At the same time, the brand also conducted a batch-by-batch inspection of its glossy water-based nail polish products and did not find the ingredient (1,2-dichloroethane) announced in the notice.

RAINOLOGY also said that before January 18 this year, consumers who purchased the glossy water-based nail polished WG17 and WG10 can contact the brand promptly and will be offered a return and exchange processing and recall of the products for destruction.

On the same day that the Shanghai Medical Products Administration issued the above notice, that is, August 29, rainology Brother Yu posted on his Weibo that the RAINOLOGY will soon be closed. "The decision to close the brand was made in June of this year, and some of the new products that were previously spoilered will no longer be available." However, before closing the brand, Rainology will finally upload a new set of makeup set brushes.

According to CHAILEEDO, in the past five years since its launch, the brand has gained a wave of loyal fans, but it does not have a strong presence in the entire makeup field. Just take the Xiaohongshu platform for example, there are only 6900 notes related to RAINOLOGY, only 200 fans on Xiaohongshu, and less than 100,000 fans on its official Weibo.

The fact that carcinogenic substances were detected in the RAINOLOGY products also illustrates the inadequacy of its quality control.

In the past 3-5 years, a large number of new beauty brands have emerged, whether it is well-known or unknown, as many as the hair on an ox. Compared to skincare, the survival rate of new makeup brands seems to be lower, even if there are beauty bloggers or celebrities aura, most of them can not escape the fate of shutting down in 5 years.

According to the incomplete statistics by CHAILEEDO, about 20 celebrities/influencers have launched beauty brands in China, involving facial masks, makeup, skincare, and many other categories, but most of these brands have been closed or the brand status is not as great as before.

As a senior industry insider said, good products and brands can withstand the test of the changing environment, and the brands that can stay after the baptism of the pandemic can go further.