Bulgari Greater China President Appointed as Sephora Southeast Asia Managing Director

Jenny Cheah, the president of Bulgari Greater China, has now been appointed as the new managing director of Sephora Southeast Asia, Oceania and South Korea.

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Jenny Cheah, the president of Bulgari Greater China, has now been appointed as the new managing director of Sephora Southeast Asia, Oceania and South Korea. She will report to Sephora’s Asia president Alia Gogi.

“I’m beyond excited to join Sephora at a time when we continue to reimagine, redefine and challenge the perception of beauty,” Cheah said in a statement from the company, “Our corporate purpose that is deeply anchored in empowering the extraordinary in each and all of us, is something that I profoundly believe in, and I can’t wait to work with my amazing teams across Southeast Asia, Oceania and South Korea to bring this to life.”

Jenny Cheah graduated from the National University of Singapore. In 1999, Jenny Cheah joined DFS Group, a Hong Kong-based travel retailer of luxury products, as the luxury fashion divisional merchandising manager.

DFS Group was founded in 1960, the company now operates luxury duty free store in 12 major airports and 23 downtown Galleria stores, as well as affiliate and resort locations. DFS Group became a subsidiary of LVMH in 1997.

Jenny Cheah has been with DFS Group for 17 years. She worked as the luxury fashion divisional merchandising manager for about teen year and became the general manager of luxury fashion. Then Jenny Cheah was appointed as the global general manager of Gucci worldwide in 2010 and served as the role of fashion global director of merchandising in 2016.

After 17 years with DFS Group, Jenny Cheah joined Bulgari as South East Asia and India managing director in 2016. She worked with Bulgari for about 7 years. Jenny Cheah served as the Bulgari 's president since 2021.

“Jenny is joining Sephora at a truly exciting time as the prestige beauty market rebounds after COVID[-19]. With her robust knowledge of the prestige industry and Southeast Asia, she will play an instrumental role in our ambition to continuously elevate the Sephora experience to create the most loved beauty community in the world,” Gogi said in a statement.