Brazilian Beauty Giant Natura & Co Makes Additional Investment in Fragrance

Fable Investments, which is the corporate venture investment arm of Brazilian beauty giant Natura &Co, has provided additional funding to Perfumer H, a fragrance brand located in the UK that was founded by Lyn Harris.

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Perfumer H, the UK-based fragrance brand established by Lyn Harris, received another investment from Fable Investments, the corporate venture investment arm of the Brazilian beauty giant Natura &Co. The investment was aimed to expand its product range, strengthen its leadership team, and facilitate growth in Asian markets.

Fable Investments was established by Natura &Co on May 2021. Natura &Co said Fable Investments operates independently to ensure that it can fully dedicate itself to managing its investment portfolio and respond quickly to opportunities. The team possesses significant expertise in the beauty and retail sectors, including experience in entering new markets, promoting sustainability, and scaling brands that have a distinctive market position in a respectful manner.

After the establishment of Fable Investments, in late May 2021, Fable Investments made its first investment with Perfumer H by acquiring a minority stake in the company. The precise details of the new investment were not disclosed.

Perfumer H was created by the classically trained British perfumer Lyn Harris, who has been trained in Paris and Robertet Grasse before embarking on her career working with many acclaimed brands as well as founding Perfumer H in 2015.

Lyn Harris is driven to produce exquisite fragrances that reflect life and are sophisticated and integral to her personal style. Her unwavering determination to reintroduce natural ingredients into perfumery was the beginning of her journey in the field of fragrance.

In 2020, the Perfumer H had entered the China Taiwan market. While Perfumer H also expect to step into the HK market in the first half of this year.

Source: WWD