Bobbi Brown Appoints New Global General Manager

Estée Lauder says Lahnie Strange will help Bobbi Brown further advance the development of its Vitamin Enriched Face Base and Intensive Serum Foundation.

---

Today, Estee Lauder Companies (NYSE: EL) announced the appointment of Lahnie Strange as Senior Vice President, Global General Manager of Bobbi Brown.

A proven brand builder, Lahnie will further elevate Bobbi Brown's aspirational and premium positioning and will work closely with Sandra to lead global brand strategy and new product and commercial innovation to build and expand star products such as the Vitamin Enriched Face Base and Intensive Serum Foundation to further drive its momentum.

On Chinese e-commerce platform Tmall, the Vitamin Enriched Face Base is priced at 205 yuan ($29.6) and sells 10,000+ units per month, while Intensive Serum Foundation is priced at 650 yuan ($93.8) and sells 800+ units per month.

Lahnie will report to Sandra Main, President of La Mer and Bobbi Brown Global Brands, and will join the company's expanded executive leadership team, Estée Lauder said.

Sandra Main said "Lahnie returns to the brand after nearly six years in a marketing leadership role at Bobbi Brown Cosmetics, where she will use her deep understanding of our art-driven brands to continue to drive growth in consumer segments, channels and markets."

Previously, Lahnie served as senior vice president of global marketing and product development for Estée Lauder, overseeing product and commercial innovation for cosmetics, including the brand's franchise of Double Wear. Lahnie's leadership has developed new growth engines for Estée Lauder across key sub-categories of products and formats. Sandra is confident that Lahnie will lead the brand into the next chapter of growth.

Estée Lauder notes that under Lahnie's leadership, Estée Lauder North America has grown its business through tailored, field-driven marketing strategies and realized new growth opportunities by expanding the consumer reach of key retailers.

Estee Lauder's revenue declined 17% year-over-year in the fourth quarter of 2022, and net income fell even more by 64% year-over-year. The Estée Lauder skin care segment also saw growth in only one premium brand, Bobbi Brown.