BLOOMAGE BIOTECH Aims at The GEN Z and Builds Comprehensive Product Matrix
- Chaileedo Press
- Aug 1, 2022
- 2 min read
Updated: Aug 25, 2022
Abstract: At its Consumer Expo debut, BLOOMAGE BIOTECH said that it would continue to promote the implementation of multi-brand and multi-category strategies to continuously satisfy the diverse needs of different users.
According to CHAILEEDO, the leading enterprise of hyaluronic acid, BLOOMAGE BIOTECH, exhibited more than 200 products of 29 brands in the second China International Consumer Products Expo(CICPE). Compared with the first CICPE, BLOOMAGE BIOTECH exhibited more abundant and comprehensive products, and paid more attention to the display of high-quality products and brand image.
At the Consumer Expo debut held at the second China International Consumer Products Expo, BLOOMAGE BIOTECH mainly brought seven products of seven sub-brands. Among them, BIOHYALUX, QuadHA, MedRepair and Bio-MESO, are relatively well-known brands. In addition, BLOOMAGE BIOTECH has also brought the oral care WO, the high-end intensive care brand SENSEWOODS and the functional drink brand WHATER.
It is not difficult to see that the deployment of BLOOMAGE BIOTECH in the field of cosmetics has extended to the strategic pattern of multiple brands and categories. BLOOMAGE BIOTECH told CHAILEEDO, "from functional skin care products to functional foods, multi brand and multi category operations can satisfy the diverse needs of different users, and continuously improve and promote the business layout of the company in consumer terminals."
Zhu Sinan, general manager of BLOOMAGE BIOTECH Brand and Communication Strategy Center, said that the rise of China's domestic cosmetics is a big trend when talking about the development of China's cosmetics market. BLOOMAGE BIOTECH keenly observed that at present, the consumer population of cosmetics continues to decline, and the proportion of consumer population in GEN Z continues to increase. This group of people will learn relevant beauty knowledge by themselves and consider the investment and value of the brand, which shows that Chinese consumers are becoming more and more picky.
At the Consumer Expo debut, Zhu Sinan gave some suggestions to domestic cosmetics brands, deeply promoted technology and accumulated experience. Rely on the power of science and technology to develop products, and then find a suitable way to communicate with consumers. The development of domestic goods is an inevitable stage after the disposable income of consumers reaches a certain stage.
The second China International Consumer Products Expo also added a 5000 square meter domestic goods boutique hall, and the independent exhibition hall provided a strong opportunity for well-known domestic brands to display. It can be seen from the scene that BLOOMAGE BIOTECH, as the representative of a well-known domestic brand, has attracted many tourists with its corporate slogan of "LET EVERY LIFE BE ALIVE".
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