Biotechnology Skincare Brand CORDMAGIC Launches Time Reset Mask

Abstract: CORDMAGIC, a technology skin care brand focusing on active peptides in China, has launched a newly upgraded "Arreso Renewing And Repair Mask", claiming that it has added Arreso peptide ingredients, which have brightening, anti-aging, and repairing effects. At present, the promotional price of this product on the Tmall flagship store is $19, and the monthly sales volume is 65.

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According to observation from CHAILEEDO, CORDMAGIC is an efficacious skincare brand with active peptide ingredients. Its parent company is Hemei Bio. The development of innovative raw materials is the core advantage barrier of the brand, which is backed by the technological strength of the parent company.

In the context of effective skin care, active peptides are receiving more and more attention from the industry. The history of the application of international active peptide raw materials in effective skin care can be traced back to the 1980s, while the Chinese active peptide industry lacks technical innovation due to the high technical barriers to the original development of active peptide raw materials.

It is understood that, in addition to paying a high prices to cooperate with international big brand raw materials, some brands will choose to imitate overseas raw material products or directly produce patent expired molecules mainly. At present, the familiar active peptide raw materials in the industry are about 10, and the number of "peptide" products filed on the Chinese non-special cosmetic record platform has exceeded 70,000. Therefore, the development of higher efficacy and more cost-effective active peptide ingredients has gradually become a point of competition in science and technology.

In this context, Hemei Bio., established in 2018, has built a patented bioactive peptide platform, focusing on providing self-developed high-performance bioactive peptide raw materials and integrated solutions for functional personal care products and health food based on this raw material, including efficacious skin care products, scalp care products and intestinal conditioning products.

At present, CORDMAGIC has launched a full range of products such as toner, essence, lotion, and sleeping masks, with different peptides added to different products with different efficacy. For example, the star product "Time Reset Concentrate" contains ARRESO® Peptide, which is generated by our own patented ARRESO preparation process and is rich in the optimized ratio of hundreds of active peptides. It helps to actively stimulate collagen production. The other star product "Deep Penetration Radiance" is an essence with the logic of "transdermal peptide + zero age peptide" to accelerate the absorption.

After the Time Reset Concentrate gained market and reputation recognition, CORDMAGIC upgraded the product and launched a new generation of Time Reset Concentrate this year, which is formulated with ARRESO® Peptide and A-alcohol slow-release body to protect and reduce collagen. It also adds acetyl hexapeptide-8 and snake venom-like peptide to fight against dynamic expression lines. In addition, ceramide, thiotaurine, carnosine, and ergothioneine mushroom extract are added to provide anti-sugar and antioxidant effects.

In the future, the focus of CORDMAGIC revolves around the utilization and development of active peptides, mainly upgrading on ARRESO® technology, and doing in-depth exploration of formulations in the direction of active peptides such as zero-age peptide anti-aging, soothing peptide screen building, whitening peptide, and transdermal peptide.

Its parent company Hemei Bio. previously completed a $4 million Series A financing round. It is understood that this round of financing will focus on the development of an innovative bioactive peptide R&D technology pipeline, the construction of an aging science innovation laboratory of Tsinghua Yangtze River Delta Research Institute, and deepening the brand incubation business based on innovative bioactive peptides. Up to now, Qidian Hormi has completed three rounds of financing with a cumulative amount of nearly $7.4 million.

The reason why Hemei Bio. is doing a diversified landing downstream is to provide the foundation for the subsequent model replication as well as to enhance the anti-risk capability, according to Hemei Bio. The company's advantage is to master the original technology R&D platform. The technological advantage enables the company to respond quickly and has already established three brands in less than two years of its establishment.

Looking horizontally at the efficacious skin care industry in China, the brands represented include The Ordinary, HomeFacialPro, Winona, and so on. The industry is showing rapid growth, with an annual growth rate of over 20%, significantly higher than traditional skincare products. The core efficacy ingredients of efficacious skincare products are constantly being iterated and supplemented with the development of biotechnology and skin science.