BioMeso Toner Ranks Top 1 in the List of Essence in Chinese 618 Shopping Festival

Abstract: Chinese skincare brand BioMeso announced released a report on its performance on the Chinese 618 Shopping Festival: BioMeso Saccharomyces Rice Radiant Essential Toner ranked Top 1 on the list of the essence of Chinese brands with total multi-channel sales exceeding $17.9 million.

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According to CHAILEEDO, the product BioMeso Saccharomyces Rice Radiant Essential Toner is known and recognized by the public mainly because of the product's oil control effect. Its star ingredient - "saccharomyces rice fermentation essence", can endogenous directional inhibition of oil production. At the same time, it promotes hyaluronic acid synthase expression and significantly enhances the hyaluronic acid content. In addition, the product is also effective in soothing irritation, stabilizing the skin's underlying environment, and helping the skin to resist oxygenation and glycation damage. The product has already topped the same list for the Double 11(Chinese Shopping Carnival) in 2021 and promotions for Women's Day in 2022.

In fact, in addition to the star single product BioMeso Saccharomyces Rice Radiant Essential Toner continues to lead the essence category of Chinese products, BioMeso also got good results in online channels such as JD and TikTok China in the Chinese 618 Shopping Festival of 2022 in Chinese brands.

According to the official data of BioMeso, during the Chinese 618 Shopping Festival of 2022, the brand's official flagship store on the Chinese e-commerce platform Tmall saw a 187% year-on-year increase in GMV, 1,883% year-on-year sales increase in brand live streaming, and 489% year-on-year increase sales in member of the flagship store. The brand's store on another e-commerce platform JD (Bio-MESO JD Self-Employed Flagship Store) saw a 270% increase in GMV compared to last year. The brand was also ranked as the "Innovative Brands Top 3" during the period of the promotional campaign on JD. In the Vipshop(China’s Outlets), the YOY increase achieved 276%. The overall GMV of Bio-MESO on TikTok China increased by 1649.4% compared to last year.

It is reported that BioMeso is a brand of Chinese hyaluronic acid giant Bloomage Biotech, which is committed to focusing on the two-dimensional research and development line of "skin-tailored active ingredients" and "targeted delivery control technology" taking the young people as the starting point. It specializes in scientific fermentation efficacy. The brand is dedicated to researching scientifically fermented, efficacious skin care products for women aged 18-35 in first- and second-tier cities as the main consumer group.

The good performance of BioMeso during the 618 promotion this year is closely related to its precise products and marketing layout. On the one hand, BioMeso continues to adhere to the core strategy of Saccharomyces Rice Toner as a single product, the fermentation technology to empower product development and create a brand barrier and advantage. On the other hand, BioMeso insists on driving new products with star single products and taking mature and long-cycle single product "brown rice water" as the main line of strategy, improving the innovative Saccharomyces Rice category. It also opens a product matrix of multiple product lines.

For example, the two new products under BioMeso, Saccharomyces Rice Balancing Oil Control Lotion and Balancing Oil Control Lotion, are also on the list of 618 promotion on Tmall, and both have been ranked in the top three of the Tmall Oil Control Lotion "Hot-Selling List". Among them, the Balancing Oil Control Lotion has been on the Top 1 of the Oil Control Lotion "repurchase list" for a week, and the product is the first time participated in the 618 promotion.

BioMeso is a C-end brand of Bloomage Biotech, while the other C-end brands of Bloomage Biotech include Biohyalux, Quadha, and MedRepair. Biohyalux digs deep into the efficacy of hyaluronic acid and opens up a wide space for brand growth with the help of "hyaluronic acid + actives". It upgrades from intelligent hyaluronic acid to a technological skincare head brand. With the success of cream products such as facial creams and eye creams, Quadha's anti-aging brand image is in the leading position of Chinese products in the anti-aging sector and has started to compete with international brands. As a representative brand for the younger generation of sensitive skin repair, MedRepair is sought after by the Z generation of users. The "fermentation" and "control" technologies are the basis of the technological force, and BioMeso strives to create a brand new image of "more professional" + "more energetic " + "happier".

In 2021, the revenue of brands from Bloomage Biotech is: Biohyalux gained $180 million, up 117.42% year-on-year. Quadha reached $145.8 million, up 150.19% year-on-year. MedRepair had $62.6 million, up 111.12% year-on-year and BioMeso achieved $64.8 million, up 286.21% year-on-year, which is the highest growth among the four brands.

In 2022, in terms of products, BioMeso focused on the innovation of brand products and the expansion of the product matrix. In terms of brand image building, BioMeso also organized various public welfare activities, such as the portrait exhibition of female surfers on March 8 Women's Day and the "Fermentation for Youth" event on May 4 Youth Day, to get closer to young people and show the "more professional, more energetic and happier" brand image. The success of Bloomage Biotech strategy of "capturing the hearts and minds of consumers" is evident from the growth of different categories of BioMeso's products in this Chinese 618 Shopping Festival.