Biofunction: Strong Effect Mask is Still the Brand's Star Single Product of Choice
- Chaileedo Press
- Feb 1, 2023
- 3 min read
Updated: Feb 3, 2023
Consumers' cognition of ingredients is constantly evolving, and has gradually transformed from a simple "ingredient party" to a "scientific formula party".

A year's plan starts with spring, and industry changes do not wait. In 2023, what new trends will emerge in the industry? Where are the new growth points in the market? Based on the upcoming 6th China Cosmetics Trend Conference on February 13, the column "Trend Talks" interviewed 50+ founders of famous companies and industry professionals from home and abroad to help open the door to the cosmetics industry with fresh perspectives. CHAILEEDO invited Yue Min, General Manager of Biofunction Shanghai Biotech Group, to share with us the cosmetic trends in China.
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