Beiersdorf's Sales Exceeded 8 Billion Euros For the First Time

Chaileedo Press
Mar 1, 2023
2 min read

Today, Beiersdorf Group released its financial report for the whole year of 2022. The total sales of the group reached 8.79 billion euros ($9.4 billion) last year, up 15.4% year on year, setting the best performance in decades.

With regard to the brilliant performance in 2022, CEO of Beiersdorf Vincent Warnery said， “2022 was an excellent year for Beiersdorf with a remarkable result for both business segments, Consumer and tesa. For the first time in at least two decades, we delivered double-digit organic sales growth.”

In 2022, the Group's Consumer Business Segment reached 7.13 billion euros ($7.62 billion), up 16.3% year on year, accounting for more than 80% of the total sales. The sales of tesa Business Segment was 1.66 billion euros ($1.78 billion), up 11.3% year on year.

Beiersdorf said in the financial report that despite the volatile market environment in 2022, the Group had achieved the most successful performance in recent years. With the increase in the Group's sales, the Group's operating performance has also been significantly improved, reaching 1.2 billion euros ($1.282 billion), compared with 9.93 billion euros ($1.061 billion) the previous year.

Vincent Warnery pointed out that “Our major growth and profitability drivers were well balanced between the NIVEA business in Europe, the NIVEA business in the Emerging Markets, our Derma business, and our luxury business with La Prairie.”

NIVEA, the group's core brand, performed brilliantly with organic growth of 9.6%. The skincare and personal care products of this brand increased significantly. According to the financial report, NIVEA has increased its market share in all regions and major categories.

In addition, the sales of La Prairie, a high-end skincare brand of Bayersdorf, increased by 1.9% organically in 2022, from 599 million euros ($640.1 million) to 655 million euros ($701.1 million). This growth is mainly due to the recovery of important tourism retail business and the improvement of physical retail business in North America.